Performance Marketing Specialist

Asia Pacific Exhibitors Pte. Ltd.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A marketing agency based in Singapore is seeking an experienced performance marketer to manage and optimise paid media campaigns across various platforms. The ideal candidate will have 3–6 years of relevant experience, a degree in Marketing or Communications, and a strong understanding of digital marketing strategies. Responsibilities include executing SEM/SEO tasks, monitoring campaign performance, and collaborating with the content team. Excellent communication and organisational skills are essential for success in this fast-paced agency environment.

Qualifications

• 3–6 years of hands‑on experience in performance marketing or paid media roles.
• Strong understanding of SEO, SEM, social media marketing, and email marketing.
• Solid working knowledge of GA4, GTM, pixels, and tracking frameworks.

Responsibilities

• Manage and optimise paid media campaigns across various platforms.
• Own SEM/SEO execution including keyword research.
• Monitor and optimise campaigns daily based on performance metrics.

Skills

Performance marketing

SEO

SEM

Social media marketing

Email marketing

GA4

Google Tag Manager

Attention to detail

Organizational skills

Communication skills

Education

Degree in Marketing, Communications or relevant field

Tools

Google Analytics 4

Google Tag Manager

Job description

You will be responsible for :

• Execute, manage, and optimise paid media campaigns across Meta (Facebook & Instagram), Google (Search, Display, YouTube), and LinkedIn.
• Own SEM/SEO execution, including keyword research, ad copy testing, bidding strategies, and budget pacing for the Company and our clients.
• Monitor and optimise campaigns daily based on CPA, CPL, ROAS, CTR, CVR, and conversion quality.
• Set up and maintain GA4, Meta Pixel, conversion events, Google Tag Manager, and UTM structures.
• Ensure accurate attribution, tracking hygiene, and data integrity across campaigns.
• Diagnose and fix tracking issues that affect reporting or optimisation.
• Produce clear performance reports with insights and recommended actions.
• Run structured A/B testing on creatives, audiences, placements, landing pages, and funnels.
• Identify winning patterns and scale budgets efficiently.
• Flag underperforming campaigns early and take corrective action.
• Work closely with the Content Marketing team to align messaging and funnel intent.
• Provide performance feedback to guide content formats, hooks, and creative direction.
• Brief content and production teams based on real performance data — not assumptions.
• Develop customer centric dashboards for effective communication to the clients for ease of decision making.

Job Requirements:

• Degree in Marketing, Communications or relevant field of study.
• 3–6 years of hands‑on experience in performance marketing or paid media roles.
• Passion for marketing and loves to express ideas visually
• Strong understanding of SEO, SEM, social media marketing, and email marketing.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Solid working knowledge of GA4, GTM, pixels, and tracking frameworks.
• Strong attention to detail and organizational skills.
• Excellent communication and interpersonal skills.
• Able to work independently and move fast in an agency‑style environment.