Performance Marketing Manager (consumer-facing mobile application)

Dynamic Human Capital Pte Ltd; Singapore; Hybrid; SGD 80,000 - 100,000; Full time

Job summary

A well-established mobile application firm in Singapore is seeking a Performance Marketing Manager to drive user acquisition across various markets. The ideal candidate has 3–5 years of experience in performance marketing and strong skills in managing paid channels such as Meta, TikTok, and Google. This is an individual contributor role that requires an analytical mindset and a creative approach, focusing on both growth efficiency and user quality. Candidates will work in a hybrid environment with a salary range of $4000-5500.

Qualifications

• 3–5 years of hands-on experience in performance marketing or user acquisition.
• Strong exposure to consumer mobile apps or subscription-based products.
• Proven experience managing paid channels such as Meta, TikTok, and Google.

Responsibilities

• Own and execute mobile app acquisition strategies aligned with business objectives.
• Manage full-funnel performance campaigns across paid channels.
• Analyse campaign performance using mobile attribution and analytics platforms.

Skills

Performance marketing

User acquisition

Analytical mindset

Mobile attribution tools

Creativity

Tools

Meta

TikTok

Google

Job description

Client Description

We are partnering with a well-established, consumer-facing mobile application with a strong international footprint to appoint a hands-on Performance Marketing Manager. This role focuses on scaling paid user acquisition across multiple markets in APAC and selected global regions.

Operating in a brand- and trust-sensitive category, the successful candidate will balance growth efficiency with user quality, owning performance outcomes end-to-end across the mobile funnel.

This is an individual contributor role (not people management), ideal for someone who enjoys being deep in data, accounts, and experimentation.

Salary: Base $4000-5500 + VB + AWS

Working hours: HYBRID MON - FRI 9am – 6pm

Key Responsibilities

Performance Strategy & Growth Planning

• Own and execute mobile app acquisition strategies aligned with business and growth objectives
• Develop market-specific approaches based on user behaviour, competition, and positioning
• Identify scalable growth opportunities supported by clear hypotheses and data

Campaign Execution & Optimisation

• Manage full-funnel performance campaigns across paid digital and app channels
• Run structured A/B testing and experimentation to improve ROAS and CAC
• Build and maintain an optimisation roadmap prioritised by impact

Influencer & Performance-Led Partnerships

• Execute performance-driven influencer / KOL initiatives focused on acquisition and conversion
• Partner with brand stakeholders to align storytelling with performance KPIs
• Measure and optimise traffic quality and downstream performance

Analytics & Insights

• Analyse campaign performance using mobile attribution and analytics platforms
• Build clear insights and recommendations for business stakeholders
• Support experimentation and reporting through structured data analysis

Creative & Messaging Excellence

• Collaborate closely with design and brand teams on performance-led creatives tailored to local markets
• Drive systematic testing across messaging, formats, hooks, and visuals
• Capture and institutionalise creative learnings

Project Ownership

• Lead small to medium-scale projects with high ownership and minimal supervision
• Operate effectively in a fast-paced, iterative environment while maintaining execution quality

  Requirements

  • 3–5 years of hands-on experience in performance marketing or user acquisition
  • Strong exposure to consumer mobile apps or subscription-based products
  • Proven experience managing paid channels such as Meta, TikTok, Google, and app store platforms
  • Strong analytical mindset with experience using mobile attribution tools
  • Structured, hypothesis-driven approach to optimisation and experimentation
  • Creative sensitivity and understanding of local market nuances

  HOW TO APPLY:

  We would like to invite interested applicants to click on the “APPLY NOW” button.

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  Jon Kwek| Dynamic Human Capital Pte Ltd

  Registration No: R25159365 | EA License No:25159365