Parent Liaison Executive

ISLANDER PRE-SCHOOL PTE. LTD.; Singapore; On-site; SGD 40,000 - 55,000; Full time

Job summary

A leading educational institution in Singapore is seeking a Parent Liaison to support communication with parents and manage admissions. Responsibilities include handling enquiries, organizing school tours, maintaining student records, and providing outstanding customer service. The ideal candidate should have a Bachelor’s Degree or Diploma, 2-3 years of experience in a front office or enrolment role, and excellent communication skills. This is a unique opportunity to be part of a collaborative team focused on student success.

Qualifications

• 2 to 3 years of related work experience in a front office or enrolment role in a service-oriented industry.
• Experience in sales or enrolment is an added advantage.
• Experience working in a school environment would be beneficial.

Responsibilities

• Handle parental liaison and reception duties, facilitating parent and agent enquiries.
• Ensure follow-up with parents and keep contact information updated.
• Support admissions processes and handle student registration documents.

Skills

Customer service experience

Excellent written and verbal communication skills

Collaboration

Multi-tasking

Education

Bachelors Degree or Diploma

Job description

Job Description

Parent Liaison

• Parental liaison, reception duties, facilitating parent and agent enquiries
• Update all parent contact information and interactions at all times
• Ensure all new enquiries are followed up by phone or email within one working day. Follow-ups should be regular and consistent. Reminders should be sent to prospective parents before a school tour with all relevant details using the CRM calendar tool to do so.
• During tours, ensure that you share learning stories, videos and documentation that makes learning visible as well as introduce a member of the academic team to provide a high quality experience
• Post school tour; ensure a post tour email is sent within one working day after the school tour. Use templates in the CRM library and include relevant information/articles/videos etc to strengthen conversions
• Track/note/update all comments within the CRM in a timely manner. All contact and deal information should be updated by the last week of every month.
• Follow up with parents with a phone call, three days post tour. Use the ‘sequence’ tool and the ‘templates’ in the CRM to connect with families.
• Arrange follow-up meetings with the principal, assessments within one week post application..
• Compile tour templates learning stories and other materials to improve on-ground conversion
• Advocate for the EtonHouse learning pathway beyond pre-school
• Ensure that the school website has accurate and up-to-date information
• Attend school functions and open days that may be held outside of the contracted hours as required
• Providing outstanding customer service that is personalised and in alignment with the organisation’s culture and values.
• Support all media and brand and marketing events and requests
• Update the AI bot templates on a regular basis to keep them relevant and use campaigns from time to time to remarket and enhance conversions
• Be responsible for your own PD by staying up-to-date with all platforms used by the PL team
• Support families with student pass applications

Admissions

• Handle all admission and withdrawal processes and documents
• Monitor and track student numbers, agent referrals, withdrawal data
• Develop documents that facilitate the admissions process

Administrative Duties

• Handle all student registration documents
• Maintain and update student records
• Collection of school fees if required
• Issue receipts

Qualifications

• Bachelors Degree or Diploma
• 2 to 3 years of related work experience in a front office or enrolment role in the education services or a service-orientated industry
• Experience in sales or enrolment will be an added advantage
• Customer service experience is essential in dealing to both existing and prospective parents
• Experience working in a school environment would be an added advantage
• Possess a collaborative attitude and work well in a team orientated work environment
• Excellent written and verbal communication skills
• Results orientated with a hands-on approach
• Ability to multi-task is essential for this position