Online Lifecycle Marketing Manager

Trend Micro; Singapore; Hybrid; SGD 70,000 - 95,000; Full time

Job summary

A global cybersecurity company is seeking a Lifecycle Marketing Manager in Singapore. You will drive customer engagement and growth by executing lifecycle strategies that enhance user experience across various products. The role requires 4+ years in lifecycle marketing, proficiency in CRM tools, and strong analytical skills. You will manage A/B testing, collaborate cross-functionally, and implement AI-driven personalization. Join us for a flexible hybrid work model and make an impact on millions of users.

Benefits

Flexible hybrid work model

Regional growth opportunities

Qualifications

• 4+ years of experience in lifecycle, CRM, or growth marketing.
• Strong analytical skills to drive actionable strategies.
• Experience with marketing automation or CRM tools.

Responsibilities

• Execute lifecycle marketing initiatives for onboarding and retention.
• Optimize campaign performance through A/B testing.
• Collaborate with cross-functional teams to create customer experiences.

Skills

Lifecycle marketing experience

CRM proficiency

Analytical skills

A/B testing

Customer segmentation

Tools

Salesforce Marketing Cloud

Iterable

Braze

Job description

When you join Trend, you become part of a unique and diverse global family and you get to work towards a world safe for exchanging digital information.

As a Lifecycle Marketing Manager at Trend Micro, you will help shape the customer journey across onboarding, monetization, and retention. Your mission is to drive engagement and growth through impactful lifecycle strategies that deepen customer relationships and enhance the user experience across Trend Micro’s suite of security products.

You’ll collaborate closely with product, growth, and campaign teams to deliver cohesive, data-driven, and personalized experiences. This role blends creativity with analytics to influence every stage of the customer lifecycle.

Key Responsibilities

• Execute end-to-end lifecycle marketing initiatives covering onboarding, activation, engagement, monetization, and retention across Trend Micro products.
• Build and manage A / B testing plans to optimize messaging, timing, and channel mix for measurable performance improvement.
• Use CRM and analytics data to define segmentation, identify growth opportunities, and improve campaign targeting.
• Collaborate cross-functionally with Product, Growth, Analytics, and Creative teams to deliver an integrated and seamless customer experience.
• Implement automation and AI-powered personalization to enhance lifecycle journeys and operational efficiency.
• Measure, analyze, and report on campaign performance, driving continuous improvement and insights sharing across teams.

Qualifications

• 4+ years of experience in lifecycle, CRM, or growth marketing (B2C or B2B2C preferred).
• Proven expertise in executing lifecycle strategies focused on onboarding, conversion, or retention.
• Proficiency in marketing automation or CRM platforms such as Iterable, Braze, Salesforce Marketing Cloud, or equivalent.
• Strong analytical and problem-solving skills, with the ability to translate data insights into actionable strategies.
• Deep understanding of A / B testing, experimentation frameworks, and customer segmentation.
• Demonstrated ability to thrive in fast-paced, cross-functional environments, balancing strategic thinking with hands‑on execution.

Preferred Skills

• Experience using AI‑driven marketing tools and personalization systems.
• Familiarity with multi-touch attribution, customer LTV modelling, and lifecycle performance measurement.
• Strong collaboration skills and experience partnering closely with Product and Data teams in a technology‑driven environment.
• A passion for customer experience, innovation, and continuous learning in the digital marketing space.

Why Join Trend Micro

At Trend Micro, we’re passionate about making the world safer for exchanging digital information. You’ll join a dynamic, global team that values innovation, collaboration, and purpose‑driven marketing. We offer a flexible hybrid work model, regional growth opportunities, and the chance to impact millions of users worldwide through meaningful customer engagement.

We embrace change, empower people, and encourage innovation. Join Trend Micro and Thrive with us.