Job Description
- Defining and leading the regional marketing strategy for the card’s benefits, rewards, and loyalty marketing; leading benefits pillars in travel, dining, wellness, lifestyle; driving our benefits offering and narrative across our sponsorship properties including sports, gaming, music and fashion.
- Partnering with the product and strategy teams to localize and position the card’s Benefits narrative for the APAC region.
- Developing toolkits for clients and partners for sales enablement and marketing, including brand positioning, value proposition, platform development and messaging for key stakeholders (markets, clients).
- Elevating a wide array of cardholder benefits tailored for different audiences.
- Partner with agencies, creatives, and internal teams to develop high-impact content across channels.
Job Requirements
- Minimum 5-8 years of experience in marketing leadership roles, ideally in payments, banking, fintech, luxury, and financial technology industries.
- Strong understanding of payments ecosystem and marketing; experience in lifestyle category marketing, including experience in one of hotels, dining, wellness, travel, or sports marketing.
- Proven experience developing go-to-market strategies for both B2B and B2C products.
- Strong leadership and collaboration skills with experience working in matrixed, regional or global organizations.
- Excellent communication and storytelling abilities, with a data-driven mindset and execution excellence.
- Effective at collaborating, negotiating and managing multiple stakeholders.
- Familiarity with cards, private banking, payments or lifestyle segment marketing will be an additional advantage.
Interested applicants please send your resume in MS Words format to joanna.tan@ambition.com.sg and attention to Tan Joanna (R1104661)
Short listed candidates will be notified
www.ambition.com.sg
EA Registration Number: R1104661
Data provided is for recruitment purposes only
Business Registration Number: 200611680D. Licence Number: 10C5117