Marketing Specialist, Channel Demand Generation

Okta; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading technology company is seeking a Channel Marketing Specialist in Singapore to drive demand generation for its Distributor and Reseller ecosystem. The ideal candidate will have 2-4 years of B2B marketing experience in the SaaS/Tech sector, manage campaigns across digital and content channels, and ensure effective utilization of allocated funds. A passion for travel across Asia Pacific is essential. This full-time role offers a dynamic work environment and excellent employee benefits.

Benefits

Amazing Benefits

Social Impact Opportunities

Supportive Work Environment

Qualifications

• 2–4 years of B2B marketing experience in Channel or Distributor roles within SaaS/Tech.
• Comfortable working with Salesforce and Marketo.
• Eager to travel internationally across Asia Pacific.

Responsibilities

• Drive measurable pipeline growth through high-impact campaigns.
• Manage Marketing Development Funds (MDF) for effective allocation.
• Own logistics and execution of regional events.

Skills

B2B marketing experience

Experience with Salesforce

Experience with Marketo

Project management skills

Tools

Asana

Trello

Job description

Overview

Marketing Specialist, Channel Demand Generation

Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We’re building a world where Identity belongs to you.

The Opportunity

Ready to take your B2B marketing career to the regional stage? We are looking for a drive-focused Channel Marketing Specialist to own the demand generation engine for our Distributor and Reseller ecosystem across India, ASEAN, and Korea. This isn’t just about running campaigns; it’s about building the pipeline that fuels our growth. You will be the “go-to” marketing strategist for our partners, ensuring they have the funds, the assets, and the operational support to win.

The Impact

• You’ll fuel the growth engine: directly drive measurable pipeline growth by orchestrating high-impact campaigns across email, digital, and content syndication with our top distributors.
• Manage the investment: take full ownership of Marketing Development Funds (MDF), ensuring that every dollar allocated to our partners is deployed effectively to hit the utilization target.
• Bring the brand to life: from “Partner Connects” to major regional seminars, own the logistics and execution of events that energize our channel network.
• Travel & culture: opportunity to travel to dynamic markets like India, Indonesia, Thailand, and the Philippines to support our partners on the ground.

Who We Are Looking For

• The Builder: 2–4 years of B2B marketing experience, specifically within the Channel or Distributor space in the SaaS/Tech sector.
• The Tech-Savvy Marketer: comfortable working inside Salesforce and Marketo, and manage projects with tools like Asana or Trello.
• The Regional Traveler: eager to travel internationally to support events and partners across the Asia Pacific region.

What you can look forward to as a Full-Time Okta employee!

• Amazing Benefits
• Making Social Impact
• Developing Talent and Fostering Connection + Community at Okta

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.

Some roles may require travel to one of our office locations for in-person onboarding.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.

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