Marketing Manager (FMCG Manufacturing)

Private Advertiser; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading marketing firm in Singapore is looking for a Marketing Manager to drive brand awareness and demand generation. The ideal candidate will have 5–8 years of experience in F&B, FMCG, or consumer goods, with a strong grasp of digital marketing and branding. Responsibilities include developing integrated marketing strategies, managing campaigns and budgets, and analyzing market trends for effective decision-making.

Qualifications

• Minimum 5–8 years of relevant marketing experience, preferably in F&B, FMCG or consumer goods.
• Strong knowledge of digital marketing, branding, and campaign execution.
• Hands‑on, adaptable, and comfortable working in a fast‑paced environment.

Responsibilities

• Develop and implement integrated marketing strategies aligned with business objectives.
• Plan and manage marketing calendars, campaigns, and budgets.
• Strengthen brand positioning and messaging across all touchpoints.
• Manage digital marketing initiatives including social media and online campaigns.
• Monitor and report on marketing performance and campaign effectiveness.

Skills

Digital marketing

Branding

Campaign execution

Project management

Stakeholder coordination

Education

Degree in Marketing, Business, Communications or related field

Job description

We are seeking a Marketing Manager to lead and execute marketing strategies that drive brand awareness, demand generation, and business growth. This role requires a hands‑on marketer with strong execution capabilities, creativity, and a solid understanding of the F&B or FMCG landscape.

Key Responsibilities

Marketing Strategy & Planning

• Develop and implement integrated marketing strategies aligned with business objectives
• Plan and manage marketing calendars, campaigns, and budgets
• Identify target customer segments and effective marketing channels

Brand & Product Marketing

• Strengthen brand positioning and messaging across all touchpoints
• Lead product launches, promotions and go‑to‑market initiatives
• Collaborate with sales and operations teams to support product growth

Digital & Content Marketing

• Manage digital marketing initiatives including social media, website, EDMs, and online campaigns
• Oversee content creation to ensure consistent branding and messaging
• Track, analyze and optimize digital marketing performance

Trade, Partnerships & Activation

• Plan and execute trade marketing activities, collaborations, and partnerships
• Support B2B marketing initiatives (e.g. distributors, food service clients, corporate customers)
• Coordinate events, exhibitions and product sampling activities

Performance Tracking & Market Analysis

• Monitor and report on marketing performance, ROI and campaign effectiveness
• Analyze market trends, competitors and customer insights to refine strategies

Requirements

• Degree in Marketing, Business, Communications or a related field
• Minimum 5–8 years of relevant marketing experience, preferably in F&B, FMCG or consumer goods
• Strong knowledge of digital marketing, branding and campaign execution
• Hands‑on, adaptable and comfortable working in a fast‑paced environment
• Strong project management and stakeholder coordination skills
• Experience working with agencies and external vendors is an advantage