Marketing Manager (Assistant Vice President / Vice President)

Bank of Singapore, Asia's Global Private Bank; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

A leading global private bank in Singapore seeks an experienced marketing professional to support business growth by developing marketing strategies, improving client engagement, and ensuring brand consistency. The ideal candidate has over 10 years in the banking industry, with expertise in digital marketing, project management, and strong communication skills. This full-time position offers opportunities to advance within a prestigious organization.

Qualifications

• Minimum 10 years of experience in banking or finance, preferably private banking.
• Versatility and adaptability to changing priorities.
• Ability to manage multiple projects efficiently.

Responsibilities

• Develop targeted marketing strategies for designated markets.
• Enhance the client experience across various media.
• Create and execute digital marketing campaigns.

Skills

Marketing experience

Communication skills

Project management

Branding

Digital marketing

Team collaboration

Education

Bachelor's degree in marketing or related field

Job description

Bank of Singapore opens doors to new opportunities. At Bank of Singapore, we are constantly on the lookout for exceptional individuals to join our team. We promote a culture of openness, teamwork and fairness. Most importantly, we invest in our people through our programmes that develop them on both professional and personal levels. Besides attractive remuneration packages, we offer non‑financial benefits and opportunities to develop your potential within OCBC Group’s global network of subsidiaries and offices. If you have passion, drive and the will to succeed, rise to the challenge today!

Job Responsibilities

• Support the Bank’s business for designated markets by developing and implementing a targeted marketing strategy to achieve objectives in growing the client base and meeting NNM/revenue targets.
• Improve the client experience at all touch points, which include print or online collateral, video production and client engagement at both online and offline events.
• Provide a holistic brand experience and maintain consistency in key messages that promote the Bank’s unique value proposition, brand values and personality.
• Build public awareness, positive brand perception, and preference among key stakeholders, especially our selected target segments.
• Develop strategies and tactics to promote the Bank and drive qualified prospects to our events for RMs to follow up.
• Deploy successful marketing initiatives and own their implementation from ideation and conceptualization to execution.
• Build strategic relationships and partner with key industry players, agencies and vendors.

Main Duties

• Conceptualise and curate programme content, driving end‑to‑end events for designated markets.
• Provide internal and external communications support such as event invitations, speeches, presentations, pre/post event write‑ups, post event surveys, video production, and social media content creation.
• Develop and execute comprehensive digital campaigns, including email marketing, social media, and paid advertising (in discussion with GBC), to drive brand awareness and engagement.
• Implement strategies to generate high‑quality leads and nurture relationships with our target audience through compelling digital content and interactive campaigns.
• Collaborate with relevant stakeholders to create and curate digital content, including website copy, marketing videos, and social media visuals, ensuring strict alignment with our brand voice and objectives.
• Provide occasional/ad‑hoc support for internal events (Limited).
• Craft event‑related content, speeches, presentations, pre/post event summaries, event surveys, and track ROI or event success for external events.
• Manage and optimise the marketing budget for designated markets.
• Measure and report ROI, gain insights and assess results against goals.
• Build strategic partnerships with external ecosystem partners to support the Bank’s business growth.
• Provide strategic and tactical counsel to key internal stakeholders.

Qualifications

• Bachelor’s degree in marketing, communications or related field.
• Minimum 10 years of relevant experience in banking or finance industry, preferable private banking/wealth management.
• Demonstrate experience or potential in marketing and willingness to learn.
• Demonstrate versatility and resiliency to react to changes, navigate ambiguous circumstances and accommodate to changing priorities as they arise.
• Independent and demonstrate ability to juggle multiple projects simultaneously.
• Proven skills in identifying target segments and in creatively devising communication messages/translation copy that engage, educate and motivate.
• Good taste, a sense of aesthetics and a love for great copy and witty communication.
• Solid knowledge of the various marketing disciplines of branding, event management and digital marketing.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• Must be team player with "CAN‑DO" attitude.

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Marketing and Sales