Marketing Manager

SHUN DE FU PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A retail F&B business in Singapore is looking for a Marketing Manager to lead marketing strategy and execution across digital and offline channels. The ideal candidate will develop and implement marketing strategies to drive brand awareness and support sales growth. They should possess a diploma or degree in marketing or a related field, strong digital marketing skills, and experience in managing campaigns. This role demands strategic thinking and hands-on execution to align with business objectives.

Qualifications

• Strong understanding of digital marketing and social media platforms.
• Experience in planning and executing marketing campaigns end-to-end.
• Ability to analyze data and translate insights into strategies.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with company goals.
• Plan, execute, and manage marketing campaigns across digital and offline channels.
• Analyze marketing performance and provide regular reports.

Skills

Digital marketing

Social media management

Branding strategies

Data analysis

Communication skills

Education

Diploma or Degree in Marketing, Business, Communications, or related field

Tools

Microsoft Office

Job description

Company Overview

Shun De Fu Pte. Ltd. is a Singapore-based retail F&B business focused on delivering quality food and beverage experiences to customers through strong product offerings, consistent service standards, and a customer‑first mindset. As we grow our brand presence and expand our customer base, we are building a stronger marketing function to drive footfall, improve customer retention, and strengthen our positioning in a competitive F&B landscape.

We are hiring a Marketing Manager to lead marketing strategy and execution across digital and offline channels, supporting sales growth and brand development for our outlets.

As a Marketing Manager, you will be responsible for developing and executing marketing strategies that drive brand awareness, lead generation, and business growth. You will work closely with management and cross‑functional teams to ensure marketing efforts align with the company’s overall objectives.

This role requires a mix of strategic thinking, hands‑on execution, and strong coordination skills.

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with company goals
• Plan, execute, and manage marketing campaigns across digital, social media, and offline channels
• Oversee branding, messaging, and content consistency across all platforms
• Manage company website, social media accounts, and marketing materials
• Analyze marketing performance, campaign effectiveness, and ROI, and provide regular reports
• Conduct market research to identify trends, customer needs, and competitive positioning
• Coordinate with external vendors, designers, and agencies where required
• Support sales and business development teams with marketing collaterals and lead‑generation initiatives
• Manage marketing budgets and ensure cost‑effective execution

Requirements

• Diploma or Degree in Marketing, Business, Communications, or a related field
• Strong understanding of digital marketing, social media platforms, and branding strategies
• Experience in planning and executing marketing campaigns end‑to‑end
• Ability to analyze data and translate insights into actionable strategies
• Good written and verbal communication skills
• Proficient in Microsoft Office and common marketing tools

Preferred Skills & Attributes

• Self‑motivated, proactive, and results‑driven
• Strong project management and organisational skills
• Creative mindset with strong attention to detail
• Able to work independently and collaboratively in a fast‑paced environment
• Comfortable managing multiple projects and deadlines