Marketing Manager

Singapore Telecommunications; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading telecommunications company in Singapore is seeking a Marketing Manager to orchestrate integrated content and communications strategies. You will focus on creating impactful narratives that resonate with enterprise audiences and drive demand. The ideal candidate will have a robust background in B2B technology marketing and strong analytical skills to transform insights into effective content strategies.

Qualifications

• Proven experience in B2B marketing and communications.
• Ability to strengthen brand preference through effective storytelling.
• Experience with content strategy and analyst engagement.

Responsibilities

• Orchestrate integrated content and communications for enterprise marketing.
• Lead analyst engagement activities and ensure representation of strategy.
• Translate insights into actionable content strategies and narratives.

Skills

Strong analytical and storytelling skills

Experience in distilling enterprise insights

B2B technology marketing and communications

Familiarity with martech and digital asset management platforms

Ability to create solution-centric stories

Job description

The Marketing Manager for Content, Communications & Analyst Engagement sits within Enterprise Marketing & Innovations and is accountable for transforming customer, market, and analyst insights into high-impact narratives and assets that build credibility, generate demand, and influence enterprise buyers and industry influencers.

• Orchestrate an integrated content and communications engine that plans, creates, publishes, and amplifies solution‑centric stories across owned, earned, and paid channels to strengthen Singtel’s brand preference and drive qualified pipeline.
• Lead analyst engagement activities to ensure accurate representation of Singtel’s strategy and capabilities, proactive participation in key evaluations, and consistent message pull‑through across analyst reports, briefings, and citations.
• Translate customer, industry, and analyst insights into actionable plans that shape both content strategy and analyst engagement; uphold governance standards (brand, legal, approvals); and equip Sales with timely, relevant narratives that support conversions.

Skills for Success:

• Clear, consistent stories reaching the right enterprise audiences
• Strong analytical and storytelling skills, with proven experience in distilling enterprise insights and market data into impactful content and analyst strategies.
• The candidate must have a background in B2B technology marketing and communications, and hands‑on familiarity with martech and digital asset management platforms.
• Measurable lift in MQLs influenced by content and improved digital conversion rates.
• Stronger analyst recognition and positioning across Singtel’s priority categories