MARKETING MANAGER

57 EMPLOYMENT AGENCY PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A prominent employment agency in Singapore is seeking a Marketing Specialist to develop and implement innovative marketing strategies. The ideal candidate will have demonstrable experience in the beauty industry, a knack for creative campaigns, and excellent analytical skills. This role offers a chance to work with diverse marketing channels and drive traffic to the company's services. Shift and weekend availability are essential.

Qualifications

• Demonstrable experience in marketing with a proactive attitude.
• Experience within the beauty salons and spas industry.
• Ability to analyze consumer behavior for effective campaigns.

Responsibilities

• Develop strategies and tactics for marketing.
• Deploy marketing campaigns from ideation to execution.
• Produce engaging content for the website and blog.
• Build strategic relationships within the industry.
• Prepare and manage the marketing budget.

Skills

Marketing experience

Audience identification

Campaign management

Website analytics

Google Adwords optimization

Numerical literacy

Aesthetic sense

Trend awareness

Witty communication

Tools

Google Analytics

Job description

Responsibilities

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements and skills

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Proven experience in Beauty salons and spas industry
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Ability to work shift, weekend and public holiday