Marketing Manager

Advantest; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading technology company in Singapore is seeking an ambitious Marketing Manager to enhance corporate branding and industry outreach in Southeast Asia and India. The role involves strategic planning, developing marketing initiatives, and assessing business performance. Ideal candidates should have a degree in Engineering or Business, with experience in marketing and the semiconductor industry. Adaptability to a dynamic business environment is crucial.

Qualifications

• Bachelor's degree in Engineering, Business, or equivalent required.
• Experience in Marketing and Business development is essential.
• Must be able to adapt to a dynamic business environment.

Responsibilities

• Focus on new business enabling and emerging markets for ASP region.
• Research and evaluate industry developments and trends for business expansion.
• Develop strategies for product introduction and business development.
• Collaborate with teams to establish sales channels and support processes.
• Support marketing initiatives for ASP region and enhance corporate branding.

Skills

Communication and industry networking

Creative problem solving and decision making

Industry experience

Education

Bachelor's degree in Engineering, Business or equivalent

Semiconductor and Electronics Engineering

Marketing and Business development

Job description

Job Summary

We are looking for an outgoing, ambitious, and energetic Marketing Manager to strengthern our Corporate branding and Industry outreach initiatives for Southeast Asia and India region. Primary duties include identifying business opportunities, partnership with industry stakeholders, strategic planning, marketing initiatives, evaluating business performance to maximize business reach and potential. You will focus on the latest industry developments and emerging trends, new growth areas, front new market penetrations and gather business intelligence. Your work will often reach across all areas of the business and require close collaborations with business units and functional teams.

Job Responsibilities

• Focus on new business enabling and emerging markets for ASP region (South East Asia, including India)
• Research and evaluate the latest industry developments and trends to identify new opportunities for value creation and business expansion.
• Develop strategies for product introduction, business development and supporting our Business Units to achieve their business objectives.
• Collaborate with sales and support team, external parties to establish sales channel, business and support processes.
• Support the planning and execution of marketing initiatives for ASP region. Work with industry stakeholders to improve corporate branding and product positioning
• Providing business intelligence and timely updates to BU, management and Sales team
• Such other duties & responsibilities as required for the purpose of job enlargement & enrichment

Qualification and skills required

• Bachelor's degree in Engineering, Business or equivalent
• Semiconductor and Electronics Engineering
• Marketing and Business development
• Communication and industry networking
• Creative problem solving and decision making
• Industry experience, overseas travelling is required, able to adapt to dynamic business environment