Marketing Lead (Strategy & Execution)

Cal Concept & Lifestyle Pte Ltd; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

A dynamic marketing agency in Singapore seeks a Marketing Manager to lead campaigns and manage social media content. The ideal candidate will coordinate creative production and ensure brand consistency across platforms. Strong skills in campaign execution and marketing writing are essential, along with a detail-oriented approach. Competitive pay and wellness perks are offered in a fast-paced, creative environment.

Benefits

Competitive pay

Wellness perks

Creative environment

Qualifications

• Experience in running campaigns and ads in a marketing context.
• Proficient in managing social media platforms, especially Instagram and TikTok.
• Effective communication and organizational skills.

Responsibilities

• Own the campaign strategy and execution for brand/product launches.
• Coordinate social media posts and manage content calendars.
• Source and pitch KOLs/partners for collaborations.
• Manage eDM and newsletter creation.
• Steer production efforts and maintain brand consistency.

Skills

Campaign management

Social media strategy

Detail orientation

Strong marketing writing

Tools

Notion

WordPress

Adobe Creative Suite

Job description

Overview

The Role
You’re the key point of contact for campaigns & ads. You turn business goals into sharp ideas, clear briefs, shipped assets, and learnings we can act on. You’ll co-run socials, rally KOLs/partners, run our eDMs, and help steer production so everything lands on time and on brand.

What you’ll do

• Campaigns & Ads (your priority): Own the plan, creative angles, briefs, and delivery for brand/product launches and promos. Liaise with our media agency, keep tests rolling, and share a simple weekly “what worked/what’s next.”
• Socials (IG, TikTok, Little Red Book): Co-run with our marketing team—calendars, posting cadence, and platform-native ideas.
• KOLs & Partnerships: Source, pitch, and track creators/brand collabs that fit our vibe; build simple give/get deals that drive results.
• eDM / Newsletter: Run a bi-monthly newsletter and key flows (e.g., birthdays). Clear copy, tidy lists, UTMs and GA4 so we learn.
• Production & Strategy: Help steer shoots in a team effort (storyboards, shot lists, talents call sheets) and keep assets moving through edit to publish.
• Website & Landing Pages: Brief landing pages on our WordPress & external Leadpage platform; partner with Web/Analytics on SEO basics, tracking, and conversion tweaks.
• Brand Consistency: Keep visuals cohesive while pushing fresh, relevant creative ideas.

You’ll thrive if you have

• Real experience running campaigns & ads (agency, brand, or your own business) and a habit of delivering on time.
• Channel chops across Instagram, TikTok, and (bonus) Little Red Book.
• Detail orientation & deadlines: meticulous, organised, and calm under pace—80/20 bias to ship, not perfection paralysis.
• Strong marketing writing (social/eDM) and clear comms with designers, editors, and partners.

Big pluses

• Design/videography/editing skills (Canva/Adobe, Premiere/CapCut).
• Experience in beauty, wellness, or fashion/lifestyle.
• Tools: Notion, WordPress, Leadpages (Webflow/Shopify also welcome).
• Chinese proficiency to support LRB content.

What we offer

• A front-row seat as we scale: new clinic, new product line, real runway.
• Autonomy, smart collaborators, and the satisfaction of seeing your work live—and work.
• Competitive pay, wellness perks, and a creative, fast-moving environment.

Apply if this like something exciting for you to grow & glow!