Marketing Lead

X-PHY; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading cybersecurity technology company in Singapore is seeking a Marketing Lead to develop strategies and drive growth across various channels. The ideal candidate will possess a strong background in marketing, excellent leadership skills, and a resourceful mindset. You will have the autonomy to shape our marketing efforts and make impactful contributions. Competitive salary and performance bonuses are offered.

Benefits

Performance Bonus

Restricted Stock Units (RSUs)

Collaborative Work Environment

Qualifications

• Proven ability to deliver exponential growth using lean resources.
• Strong analytical and decision-making skills.
• Experience launching partner portals and scalable outreach programs.

Responsibilities

• Develop and lead end-to-end GTM strategies aligned with pipeline and revenue goals.
• Design and manage marketing assets via Webflow, Notion, Bubble, or Softr.
• Lead a small marketing team, freelancers, and agencies while growing internal capabilities.

Skills

Growth & Outcome-Oriented Mindset

Modern Marketing Stack Fluency

Strategic & Operational Capability

Business Acumen

Resourceful & Hands-On

Leadership & Communication

Tools

HubSpot

ActiveCampaign

Zapier

Salesforce

Pipedrive

Webflow

Bubble

Notion

Softr

PartnerStack

Partnerhub

Job description

About X-PHY

X-PHY is an industry leader in cybersecurity technology, delivering cutting-edge solutions that proactively protect businesses from evolving cyber threats. As we continue to expand, we are seeking a Marketing Lead to champion our brand and drive strategic growth across digital, partner, and product-led channels.

We don’t just build products—we build the future. As a cybersecurity technology company, we are redefining industry standards, pushing boundaries, and creating transformative solutions to protect the digital world.

Joining us isn’t just about securing a job—it’s about embarking on an entrepreneurial journey. Here, you don’t just work for the company; you grow with it.

We seek visionaries who think beyond the ordinary, strategists who challenge the status quo, and action-takers who execute with intensity and precision. If you're ready to shape the future of cybersecurity, we want you on our team.

Requirements

Key Responsibilities

Strategize & Execute Marketing Plans

Develop and lead end-to-end GTM strategies aligned with pipeline and revenue goals.

Own ICP segmentation, ABM campaigns, and high‑impact content strategies to drive demand.

Campaigns & Growth Hacking

Launch data-driven, high‑leverage campaigns across digital, product‑led, and partner‑driven channels.

Prioritize ROI‑positive activities and avoid “busy work”—make 5% effort deliver 100% results.

Partner & Community Growth

Manage partner enablement through tools like PartnerStack and Partnerhub.

Cultivate community platforms like Circle and Slack to engage users and advocates.

Web, Automation & Content

Design and manage marketing assets via Webflow, Notion, Bubble, or Softr.

Automate workflows using HubSpot, ActiveCampaign, and Zapier.

Leverage AI tools (ChatGPT, Jasper, Midjourney, Surfer SEO) to generate performance content at scale.

Cross‑Functional Collaboration

Collaborate with Product, Sales, and Leadership teams to align value propositions with customer needs.

Package our cybersecurity solutions for market fit (e.g., subscription bundles, pre‑install models).

Build, Lead, Mentor

Lead a small marketing team, freelancers, and agencies while growing internal capabilities.

Provide mentorship and develop foundational marketing systems from scratch.

Great communicator —can pitch, write, and present ideas clearly and confidently to internal and external stakeholders.

What We’re Looking For

1. Growth & Outcome‑Oriented Mindset

• Proven ability to deliver exponential growth using lean resources.
• KPI‑focused, with strong analytical and decision‑making skills.
• Can prioritize high‑leverage activities and avoid "busy work".

2. Modern Marketing Stack Fluency

• AI tools – ChatGPT, Jasper, Midjourney, Surfer SEO
• Marketing automation – HubSpot, ActiveCampaign, Zapier
• No‑code builders – Webflow, Bubble, Notion, Softr
• CRM & attribution tools – Salesforce, Pipedrive, Segment
• Partner / community platforms – PartnerStack, Partnerhub, Circle, Slack

3. Strategic & Operational Capability

• Strong grasp of GTM strategy, ICP development, ABM, and partner marketing.
• Experience launching partner portals and scalable outreach programs.

4. Business Acumen

• Understands the connection between marketing, sales pipeline, and revenue.
• Commercial mindset with ability to productize and position complex tech offerings.

5. Resourceful & Hands‑On

• Self‑starter who can create campaigns, content, and events with minimal support.
• Expert at identifying off‑the‑shelf solutions or outsourcing smartly.

6. Leadership & Communication

• Experience building marketing teams or functions from zero to one.
• Strong communicator and storyteller—capable of presenting strategy to stakeholders.

What You’ll Get

• A front‑row seat to a high‑growth cybersecurity scale‑up.
• Autonomy to shape the marketing function and make a real impact.
• Cross‑functional exposure with leadership, product, and sales.
• Competitive salary, performance bonuses, and long‑term growth opportunities.

Ready to Lead the Charge?

If you're an entrepreneurial marketer who blends creativity with analytical sharpness—and you’re excited about scaling a game‑changing product in cybersecurity—we’d love to hear from you.

Benefits

• Performance Bonus : Our company recognizes and rewards high performance with competitive bonuses tied to your results.
• Restricted Stock Units (RSUs) : We issue RSUs to contributors, offering you a stake in the company's success and aligning your interests with our long‑term growth.
• Collaborative Work Environment : Join a team that values innovation, collaboration, and continuous improvement