Marketing Executive

LABRADOR HILL PTE. LTD.; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

A luxury hospitality brand in Singapore seeks a Marketing Executive to shape its narrative across various platforms. This role involves developing marketing strategies, overseeing digital content, and managing relationships with partners. The ideal candidate has a background in luxury marketing with strong storytelling skills and a passion for wellness experiences. Join us in creating memorable guest engagements centered around refinement and authenticity.

Qualifications

• 3–5 years of marketing experience in luxury hospitality or fine dining.
• Demonstrated success managing brand marketing for premium businesses.
• Understanding of Asian luxury market preferences is preferred.

Responsibilities

• Develop and execute marketing strategies for the brand.
• Oversee digital presence and content strategy.
• Build relationships with media and influencers.
• Plan integrated marketing campaigns and events.

Skills

Digital marketing

Storytelling

Creative vision

Attention to detail

Communication skills

Education

Bachelor's degree in Marketing, Communications, Hospitality, or related field

Tools

Meta Ads Manager

Google Analytics

Mailchimp

Job description

About the Role

We're seeking a talented Marketing Executive to join our team at Labrador House and Labrador Villa, unique hospitality destinations located within Singapore's Labrador Nature Reserve. This role encompasses all creative work across our brand, including ASU (progressive Asian fine dining), KYNN (Modern Asian), our day-to-night Lounge, and hotel operations.

About Us

Labrador House and Labrador Villa are luxury wellness dining destinations located in Singapore's Labrador Nature Reserve. Nestled within Singapore's Labrador Nature Reserve, our heritage colonial properties house ASU (progressive Asian fine dining), KYNN (Modern Asian cuisine), a refined day-to-night Lounge, and hotel operations.

We exist for discerning guests who seek more than a meal or a stay. They come for experiences that nourish, restore, and inspire. Our mission is to create moments of quiet excellence where nature, hospitality, and gastronomy meet with intention.

The Role

We're looking for a Marketing Executive who understands that luxury is not about volume, it's about resonance. You'll shape how we communicate our story across all touchpoints, translating the essence of our culinary sanctuary into campaigns, content, and connections that speak to sophisticated, wellness-minded audiences.

This role requires someone who can balance creative vision with commercial acumen. You'll work across multiple dining concepts and hotel operations, ensuring every piece of communication reflects our commitment to refinement, authenticity, and meaningful guest experiences.

Key Responsibilities

Brand Strategy & Storytelling

• Develop and execute marketing strategies that honor the unique identity of each venue while maintaining cohesive brand expression across Labrador House and Labrador Villa
• Craft campaigns that position us as a vital touchpoint in guests' broader wellness journeys, from preventative care to maintenance
• Translate complex culinary concepts and wellness philosophies into compelling stories for diverse audiences
• Maintain brand integrity across all channels, ensuring consistency in voice, aesthetic, and guest experience messaging

Digital Marketing & Content Strategy

• Oversee digital presence across all platforms, including website content, email campaigns, and social media (Instagram, Facebook, RedNote)
• Develop platform-specific content strategies that engage affluent, culturally curious audiences
• Create and manage content calendars aligned with seasonal menu changes, wellness programming, and special events
• Optimize campaign performance through data analysis, adjusting strategies based on engagement metrics and ROI

Public Relations & Partnership Development

• Build and nurture relationships with media, influencers, lifestyle publications, and industry tastemakers
• Coordinate press releases, media invitations, and editorial features showcasing our culinary and wellness offerings
• Identify and cultivate strategic partnerships with luxury brands, wellness practitioners, and cultural organizations
• Represent the brand at industry events and networking opportunities

Campaign Execution & Event Marketing

• Plan and execute integrated marketing campaigns for seasonal launches, wellness-focused events, and culinary collaborations
• Collaborate with culinary and operations teams to develop promotions that enhance rather than discount the brand experience
• Coordinate photography, videography, and content creation for all marketing initiatives
• Manage event marketing from concept through execution, ensuring seamless alignment with brand standards

Guest Engagement & Retention

• Work with operations to develop guest programs and loyalty initiatives that deepen relationships with returning guests
• Analyze guest feedback and preferences to refine marketing approaches and dining experiences
• Create personalized communication strategies for high-value guests and special occasions
• Monitor and respond to online reviews and guest feedback with care and professionalism

Market Intelligence

• Track competitive landscape, dining trends, and wellness movements relevant to our positioning
• Conduct market research to identify opportunities for brand growth and guest acquisition
• Stay informed about luxury hospitality innovations and evolving guest expectations
• Provide insights to leadership on market dynamics affecting the business

Qualifications

Experience & Education

• Bachelor's degree in Marketing, Communications, Hospitality, or related field
• 3–5 years of marketing experience in luxury hospitality, wellness brands, premium lifestyle companies, or fine dining establishments
• Demonstrated success managing brand marketing for sophisticated, experience-driven businesses
• Understanding of Asian luxury market preferences and cultural nuances strongly preferred

Technical Proficiency

• Expertise in digital marketing tools and platforms (Meta Ads Manager, Google Analytics, SEO best)
• Proficiency with email marketing systems (Mailchimp, Brevo, Klaviyo, or similar), CRM platforms, and social media management tools
• Strong content creation skills; ability to brief and collaborate with photographers, videographers, and designers
• Comfortable with analytics dashboards and translating data into actionable insights

Strategic & Creative Capabilities

• Exceptional storytelling ability with sophisticated aesthetic sensibility
• Understanding of luxury brand positioning and what distinguishes premium from aspirational
• Ability to create marketing that attracts rather than persuades, invites rather than sells
• Experience developing campaigns for affluent audiences who value authenticity and substance

Personal Attributes

• Meticulous attention to detail with uncompromising standards for quality
• Excellent written and verbal communication skills; ability to adapt tone for different contexts
• Collaborative spirit with capacity to work effectively across culinary, operations, and leadership teams
• Calm under pressure; able to manage multiple priorities while maintaining creative excellence
• Naturally curious about food, wellness, design, and cultural trends
• Thoughtful and kind, with genuine care for creating meaningful experiences

What Sets You Apart

The ideal candidate brings both rigor and imagination to marketing. You're someone who can translate a vision into a campaign, turn seasonal ingredients into a story, and understand that in luxury hospitality, restraint often speaks louder than excess.

You appreciate that our guests choose us not just for what we offer, but for how we make them feel. Your work should reflect this understanding in every campaign, every social post, every guest touchpoint. You appreciate that we're not just marketing restaurants—we're inviting people into a transformative wellness experience that could become part of their life's journey.

To Apply

Please submit your resume, cover letter, and examples of marketing work that demonstrate your experience with premium brands. In your cover letter, share what draws you to hospitality marketing and how you would approach marketing a brand that exists at the intersection of indulgence and wellbeing.