Marketing Executive

TWG Tea Company; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading tea company in Singapore is seeking a Marketing Executive to join their global Marketing Communications team. The role encompasses planning, creating, and implementing marketing campaigns while collaborating with various departments and external partners. The ideal candidate has 1-2 years of experience in marketing, is fluent in English and Mandarin, and demonstrates creativity and meticulousness. Opportunities for career development are provided for passionate candidates.

Qualifications

• Minimum of 1-2 years experience in marketing or communications.
• Prior experience in luxury, retail, or F&B sector is a plus.
• Ability to work independently in a fast-paced environment.

Responsibilities

• Support the development and execution of marketing plans.
• Develop marketing collaterals for different markets.
• Execute retail activations and digital marketing campaigns.
• Ensure brand consistency across all marketing channels.
• Analyze market trends and propose new marketing opportunities.

Skills

Fluent in written and spoken English

Fluent in written and spoken Mandarin

Excellent communication skills

Project management skills

Creative thinking

Education

Bachelor’s degree in Marketing, Business Management or related fields

Job description

TWG Tea Company Pte Ltd implies a long history of perpetual exploration and creativity…

Offering over 1000 teas from 47 different regions around the world, including countless exclusive teas all hand blended in Singapore, TWG Tea has one of the largest selections in the world. We create daring and exclusive blends, using the most fragrant flowers and fruits from Europe, the most exotic spices, and only the finest, single estate teas from remote and mysterious regions of the world.

TWG Tea sources, blends, designs, manufactures, packs and distributes high quality loose and packaged teas, teabags, tea accessories, tea infused patisseries and gourmet products, showcased in our own directly operated and uniquely designed TWG Tea salons, boutiques and retail counters, and distributed to a network of wholesale luxury hotel and restaurant customers throughout Asia, the Middle East, North America and Europe.

TWG Tea is expanding its business and is looking for energetic, innovative and committed candidates with relevant experience to join us. Career development assured for serious and passionate candidates.

Job Summary

The Marketing Executive will be part of the global Marketing Communications team at the brand headquarters based in Singapore. This role will assist in the planning, creating and implementing TWG Tea marketing plans and campaigns. Work closely with cross‑department colleagues and external partners / agencies to deliver effective brand and retail marketing activations across local and international markets.

Primary Relationships

This position reports directly to Assistant Marketing Director and is part of the Marketing team at HQ. Within the organization, this position has primary working relationship with Marketing, Public Relations, Social, Digital, Sales, Design, Warehouse and Operations teams as well as TWG Tea subsidiary and franchise partners worldwide. Outside the organization, this position will also get to interact with retail malls / landlords, media / bank / lifestyle partners, translation agencies, and any other service providers.

Responsibilities

• Support in the development and execution of marketing plans aligned with global marketing strategy and brand goals
• Develop marketing collaterals and contents for headquarters and adapt for different markets, languages and channels where relevant
• Support and execute retail activations, paid social ads, email marketing, media planning and advertising, consumer events / sponsorship and partnership programme. Actively review marketing campaign performance and optimise campaigns based on results and insights
• Work closely with digital, retail operations and corporate sales team to drive sales across different channels and optimal brand visibility across various brand touchpoints
• Liaise and work closely with overseas subsidiary and franchise partners on their local marketing activations while ensuring alignment with global brand directions. This includes understanding and analysing different market needs and creatively strategising to develop market‑specific solutions
• Ensure brand consistency across all marketing channels and communications
• Prepare summary of key marketing activations across markets for best‑practice sharing
• Compile consumer insights, analyse current market trends and propose new marketing opportunities where possible
• Copywrite, edit and proofread marketing materials in both English and Mandarin

Requirements

• Minimum of 1‑2 years experience in marketing, communications or similar equivalent
• Prior experience working in luxury, retail or F&B sector would be a plus
• Bachelor’s degree in Marketing, Business Management or related fields preferred
• Applicants must be fluent in written and spoken English and Mandarin; additional language(s) are a plus.
• Meticulous, adaptable, creative thinker who is able to work independently in a fast‑paced environment
• Enjoy working as part of a team and interacting with different departments and international markets
• Excellent communication, project management and presentation skills

Only shortlisted candidates will be notified.

Please forward detailed resume indicating reasons for leaving, last drawn salary, expected salary and date of availability.