MARKETING EXECUTIVE

ABBA OL PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading food and beverage company in Singapore is seeking a Marketing Executive. The candidate will evaluate marketing strategies, analyze trends, and generate new business leads. Key qualifications include a Bachelor's degree in marketing, strong leadership skills, and familiarity with digital marketing strategies. This role demands creativity, excellent communication skills, and proficiency with marketing tools. Ideal for a dynamic individual passionate about driving growth in a competitive market.

Qualifications

• Bachelor’s degree in marketing, business, or relevant field is required.
• Candidates should possess leadership and project management skills.
• Strong understanding of digital marketing and social media strategies is essential.

Responsibilities

• Optimize marketing and pricing strategies.
• Analyze market trends and forecasts.
• Generate new business leads.

Skills

Creative thinking

Leadership

Project management

Digital marketing knowledge

Communication skills

Statistical analysis

Education

Bachelor’s degree in marketing, business, or relevant field

Tools

Marketing tools and software

Job description

MARKETING EXECUTIVE

Occupation

Marketing and Sales Executive (Food & Beverage Services)

Job Description & Requirements

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
• Build strategic relationships and partner with key industry players, agencies and vendors.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Requirements

• A Bachelor’s degree in marketing, business or any other relevant field.
• Sound understanding of marketing fundamentals and tactics.
• Creative thinking and problem-solving ability.
• Leadership and project management skills.
• Knowledge of digital marketing and social media marketing strategies.
• Excellent verbal and non-verbal communication skills.
• Proficiency with marketing tools and software.
• Proficient in marketing research and statistical analysis.
• The ability to work under pressure.