Marketing Executive

IQPC WORLDWIDE PTE LTD; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A global events company in Singapore is seeking a creative Marketing Executive to manage B2B campaigns across various industries. This role involves planning and executing innovative digital marketing strategies, promoting targeted content, and analyzing campaign effectiveness. Ideal candidates should possess a Marketing or Communications degree and exceptional interpersonal skills, and fresh graduates are welcome to apply. This position offers a hybrid working arrangement and opportunities for personal development.

Benefits

Hybrid Working Arrangement

Great Working Environment

Opportunities for growth

Qualifications

• Fresh graduates are welcome.
• Exceptional interpersonal skills and a true team-player.
• Excellent verbal and written communication skills.

Responsibilities

• Plan and execute innovative B2B marketing campaigns.
• Create and deploy online marketing tactics.
• Promote tailored content to generate quality leads.
• Analyze marketing campaigns to meet revenue and lead generation targets.

Skills

Interpersonal skills

Team player

Communication skills

Creative problem-solving

Organisational skills

Attention to detail

Basic graphic design

Education

Marketing or Communications Degree

Job description

• Centrally located at Raffles Place
• Hybrid Working Arrangement
• Great Working Environment with growth opportunities

About the job:

We are looking for a creative and commercially minded Marketing Executive to manage campaigns across our large portfolio of global B2B events in a variety of industries, including Renewable Energy, Oil and Gas, Shared Services, Customer Experience, and Contact Centres.

IQPC provides business executives around the world with tailored practical conferences both online and physical, large-scale events and topical workshops, keeping them updated with industry trends, technological developments, and the regulatory landscape. IQPC leverages a global base of best practices to produce an unrivalled portfolio of conferences; our large-scale conferences are market-leading “must attend” events for their respective industries.

The company has a unique culture of empowerment and a strong belief in the personal development of employees at all levels of the business. See our website for further details: https://www.iqpc.com or https://careers-iqpc.com/our-culture/meet-our-people

Key responsibilities and accountabilities:

As a Marketing Executive, you will be responsible for the planning, implementation and execution of innovative B2B marketing campaigns, focusing on Digital Campaigns such as B2B social media strategies, management of PPC / advertising campaigns.

Responsibilities include:

• Creating and executing innovative digital marketing plans, deploying online direct marketing tactics
• Using a full range of online marketing tactics including social media, online PR & SEM
• Promoting tailored content to generate quality leads
• Formulating communications strategies, including persuasive copywriting
• Undertaking ongoing analysis of marketing campaigns to ensure targets for revenue and lead generation are met
• Working closely with internal departments to achieve project objectives
• Working with external vendors such as Media Partners to amplify marketing outreach
• Assisting with CRM systems to build qualified segments and schedule EDMs Oversee database growth through data mining services and market intelligence software

Required skills and competencies:

• Marketing or Communications Degree or equivalent work experience
• Fresh Graduates are welcome
• Exceptional interpersonal skills and a true team-player
• Excellent communicator, verbal and written
• Creative problem-solver, effective decision maker
• Outstanding organisational, prioritisation and multi-tasking skills
• Detail-focused and analytically inclined
• Self-driven, results-oriented, with a positive outlook
• Basic graphic designing experience using Canva or Photoshop is preferred