Marketing Director – Digital and Customer Engagement

Caterpillar; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading machinery manufacturer in Singapore is seeking a Marketing Director for Digital and Customer Engagement. You will lead a global marketing team to enhance customer experience, drive engagement, and execute marketing strategies. Ideal candidates will have a director level experience, strong customer focus, and the ability to leverage market data to guide strategic decisions. The role offers a full-time position with on-site work and relocation support.

Benefits

Stock or equity grants

Relocation support

Qualifications

• Director level experience required.
• Knowledge of customer needs and satisfaction.
• Ability to advise on global policies and compliance.

Responsibilities

• Oversee digital and in-person marketing experiences.
• Collaborate with product managers and sales teams.
• Lead customer marketing promotions across various channels.

Skills

Customer Focus

Global Perspective

Creativity

Strategic Thinking

Job description

Career Area : Marketing

Job Description :

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar you’re joining a global team that cares not just about the work we do but also about each other. We are the makers, problem‑solvers and future‑world builders who create stronger, more sustainable communities. We don’t just talk about progress and innovation; we make it happen with our customers where we work and live. Together we build a better world for all of us to enjoy.

About Us

With 2024 sales and revenues of $64.8 billion, Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off‑highway diesel and natural‑gas engines, industrial gas turbines, and diesel‑electric locomotives. For 100 years we’ve helped customers build a better, more sustainable world and are committed to contributing to a reduced‑carbon future. Our innovative products and services, backed by a global dealer network, provide exceptional value that helps customers succeed.

Caterpillar does business on every continent, principally operating through three primary segments: Construction Industries, Resource Industries and Energy & Transportation. We provide financing and related services through our Financial Products segment.

Marketing Director – Digital and Customer Engagement (Construction Industries)

This leadership opportunity is for the Construction Industries (CI) segment, which supports customers using machinery in infrastructure and building construction applications. Together with the dealer network, the segment is committed to delivering an easy‑to‑buy, easy‑to‑own customer experience through innovative products, services and technology.

The Marketing Director will lead a global marketing team in developing and executing integrated marketing strategies to drive engagement, advocacy and demand for Caterpillar’s Construction Industries products, services and solutions. The role serves as the primary liaison between CI and other business‑unit marketing teams, playing a pivotal role in global marketing initiatives.

Responsibilities

Oversee digital and in‑person experiences such as customized dealer programs, trade shows, customer visits and training programs.

Collaborate with product managers and regional sales teams to identify critical marketing needs and guide the creation of tailored, region‑specific solutions.

Lead direct‑to‑customer marketing promotions of products and services through various channels, emphasizing digital expertise and target marketing to expand reach and meet customers’ demands.

What you will do (responsibilities)

Collaborate cross‑functionally and develop comprehensive brand positioning, messaging, creative and program executions that prioritize customer acquisition, retention and growth, putting the customer at the center of all communication touchpoints.

Develop and lead a team; foster a high‑performance, highly engaged culture.

Leverage continuous analysis of the marketplace and customer trends; provide insight, recommendations and strategies based on data.

Create and manage the marketing budget to ensure efficient resource allocation; continuously optimize marketing efforts to drive improved business results.

Prepare periodic business reviews and market assessments to influence decision‑making, track results and improve performance.

What you will have (skills and experience)

Customer Focus

Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions, and the ability to leverage that information in creating customized customer solutions.

Champions models and directs an organization’s commitment to externally focused decision‑making tied to customer business needs and satisfaction.

Provides customer‑focused vision, strategy and leadership that exceeds expectations.

Persuasively articulates the link between customer focus and enhanced business success to stakeholders.

Teaches others to foster customer relationships based on mutual understanding, respect, trust and business partnering.

Develops best practices to create, evaluate and enhance customer loyalty sought by others within and outside the organization.

Consults with senior executives regarding critical success factors and details to be a customer‑focused organization.

Global Perspective

Knowledge of issues, opportunities and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.

Coaches others on legal, regulatory and financial issues across multiple countries.

Participates in developing current and planned infrastructure for conducting global business.

Advises on the application of global policies to regional and local operations.

Compares and contrasts opportunities and challenges for countries within a region.

Oversees current projects using experience with conducting business in several countries.

Coordinates country‑specific legal and financial compliance reviews.

Creativity

Knowledge of the approaches, tools and techniques for promoting creative, original thinking and the ability to apply them to a variety of business situations.

Maintains balance between innovation and pragmatism.

Challenges accepted ways of operating.

Monitors innovations in the field and explores usefulness in own function.

Encourages, solicits and rewards imaginative ideas.

Supports experimentation and accepts occasional setbacks or failures.

Finds new ways to approach problems.

Strategic Thinking

Knowledge of the importance of big‑picture thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

Directs strategic alliances and partnerships for mutual benefit.

Makes sound business decisions on behalf of the group when faced with complex and contradictory alternatives.

Builds the strategic thinking capability of the group.

Interprets available data and analyzes when creating business plans.

Recommends ways to position the organization for long‑term competitiveness.

Prepares the group’s response to key marketplace trends, opportunities and vulnerabilities.

Additional Details

Location: Singapore office. Role will be on‑site five days a week. Domestic relocation is offered. Sponsorship is not offered.

Travel expectation for this role is 25 %–50 %.

This position is eligible for stock or other equity grants pursuant to Caterpillar’s long‑term incentive plan. Relocation is available.

Posting Dates

December 25 2025 – January 2 2026

Equal Opportunity Employer Statement

Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply.

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Required Experience

Director level experience.

Key Skills

• Civil
• Anti‑Money Laundering
• Intelligence
• Hospitality
• Administrative Services

Job Type

Full‑Time

Experience Required

Years: [Missing]

Vacancy

1