Marketing Director — Data-Driven Fashion & Brand Growth

BENJAMIN BARKER AUST PTE. LTD.; Singapore; On-site; SGD 100,000 - 130,000; Full time

Job summary

A men's fashion retail brand in Singapore is seeking a Marketing Director to lead data-driven marketing strategies. The ideal candidate has over 8 years of experience in marketing and is passionate about creating personalized customer experiences across digital channels. Responsibilities include developing holistic marketing strategies, implementing campaigns, and leading a high-performing team to enhance brand engagement and loyalty.

Qualifications

• 8+ years of progressive marketing experience in digital and omnichannel strategies.
• Strong background in analytics and personalized marketing campaigns.
• Leadership experience managing marketing teams.

Responsibilities

• Develop a holistic marketing strategy aligned with business goals.
• Implement data-driven campaigns across multiple digital channels.
• Monitor and report on campaign effectiveness using analytics.

Skills

Data-driven marketing

Digital marketing

Campaign management

Customer engagement

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Tableau

Salesforce

Job description

A men's fashion retail brand in Singapore is seeking a Marketing Director to lead data-driven marketing strategies. The ideal candidate has over 8 years of experience in marketing and is passionate about creating personalized customer experiences across digital channels. Responsibilities include developing holistic marketing strategies, implementing campaigns, and leading a high-performing team to enhance brand engagement and loyalty.