Marketing Director

LUMINARY SERVICE PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A marketing firm in Singapore is seeking an experienced marketing professional to develop and implement comprehensive marketing strategies. This role includes leading a team, managing digital marketing efforts, optimizing customer engagement and conducting market research. The ideal candidate should have a strong background in marketing with skills in strategic planning and data analysis. Join our team to drive impactful marketing initiatives and support the organization’s growth.

Responsibilities

• Develop and implement the overall marketing strategy to support the organization’s objectives.
• Oversee the creation of comprehensive marketing campaigns aligned with business goals.
• Lead and mentor a team of marketing professionals.
• Manage the organization’s digital marketing strategy.
• Optimize digital experiences across various platforms.
• Conduct market research on consumer trends and competitor activity.
• Use data analytics to assess campaign effectiveness.
• Manage relationships with vendors and partners.
• Design strategies to enhance customer loyalty and engagement.

Job description

Responsibilities

• Develop and implement the overall marketing strategy to support the organization’s objectives.
• Oversee the creation of comprehensive marketing campaigns, aligning them with the business goals.
• Lead and mentor a team of marketing professionals, including managers, specialists, and creative teams.
• Manage the organization’s digital marketing strategy, including content marketing, social media, email marketing, SEO/SEM, and online advertising.
• Optimize the digital experience across the website, mobile apps, and other digital platforms.
• Conduct market research to understand consumer trends, competitor activity, and emerging industry developments.
• Use data analytics to assess the effectiveness of campaigns and adjust strategies accordingly.
• Manage relationships with external vendors, agencies, and partners to ensure effective execution of marketing plans.
• Design and implement strategies that enhance customer loyalty and engagement.