Marketing & Communications Manager

HWA INTERNATIONAL SCHOOL PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading educational institution in Singapore seeks a Marketing Specialist to develop and implement effective marketing strategies that enhance brand awareness and drive qualified traffic. Responsibilities include managing marketing campaigns, analyzing performance metrics, and ensuring brand consistency. Applicants should have relevant marketing experience, a strong grasp of analytics tools, and a degree in Marketing or a related field. Join us to foster growth and build strategic partnerships.

Qualifications

• Demonstrable experience in marketing with a willingness to learn.
• Proven experience in identifying target audiences for marketing campaigns.
• Solid knowledge of website analytics tools.

Responsibilities

• Develop and implement comprehensive marketing strategies.
• Plan, execute, and manage end-to-end marketing campaigns.
• Track, analyze, and report on campaign performance.

Skills

Marketing strategy development

Campaign management

Digital marketing

Content creation

Analytics and reporting

Education

BSc/MSc degree in Marketing or related field

Tools

Google Analytics

Google Adwords

Job description

Responsibilities

• Develop and implement comprehensive marketing strategies and tactics to enhance brand awareness and drive qualified traffic to the company’s platforms.
• Plan, execute, and manage end-to-end marketing campaigns, overseeing the entire process from concept development to successful execution.
• Leverage diverse organic and paid acquisition channels—including content creation and curation, PPC advertising, event marketing, public relations, social media, lead generation, copywriting, and performance analytics to maximize reach and engagement.
• Create compelling, high-value content for the company website and blog to attract, engage, and convert target audiences.
• Foster strategic partnerships and collaborations with key industry stakeholders, agencies, and vendors to strengthen market presence and drive business growth.
• Develop, manage, and monitor the marketing budget on a quarterly and annual basis, ensuring optimal allocation and utilization of resources.
• Supervise and approve all marketing collateral, including digital assets, website banners, print materials, and case studies, to ensure brand consistency and quality.
• Track, analyze, and report on campaign performance, providing actionable insights and measuring outcomes against established KPIs and objectives.
• Study consumer behavior and market trends to continuously refine marketing strategies, optimizing email and advertising campaigns for maximum impact.

Requirements and skills

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• BSc/MSc degree in Marketing or related field