Marketing and Communications Executive

LES AMIS HOLDINGS PTE. LTD.; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

A leading hospitality group in Singapore is looking for a skilled Marketing Communications professional to enhance brand visibility and drive innovative marketing campaigns. The successful candidate will manage various aspects of marketing strategies, work with stakeholders, and create engaging content across platforms. A strong command of English, creativity, and proficiency in digital trends will be essential. This role also involves public relations efforts and campaign reporting within a dynamic environment.

Qualifications

• Must have a strong command of the English language.
• Genuine interest in emerging social, mobile, and digital trends.
• Ability to work effectively in a data-driven business environment.

Responsibilities

• Support, plan, and execute innovative marketing campaigns.
• Engage in the conceptualisation and development of digital content.
• Undertake marketing or campaign reporting and provide data-driven recommendations.

Skills

Strong command of the English language

Excellent verbal and written communication skills

Ability to multi-task

Proficiency in MS Office

Knowledge of digital trends

Job description

This is a great opportunity to show off your astute communications skill and marketing knowledge. The Ideal candidate will possess a good understanding of various communications platforms and have an analytical eye. A strong candidate will possess a strategic and analytical mindset and must be comfortable in a data-driven business environment.

Overview

• Work under the direction of the team lead and group headof marketing and communications to help achieve the company's marketing and communications goals and objectives.
• To help oversee a group of concepts, working alongside various stakeholders for the execution of their strategic and day-to-day marketing and communications needs.

Marketing and Communications

• Support, plan and execute innovative marketing campaigns and oversee their successful implementation.
• Engage in the conceptualisation and development of digital content while ensuring compliance with brand positioning, brand standards, and usage guidelines.
• Ensure visibility of our various restaurant brands and to retain and/or acquire new customers.
• Able to work closely with various important stakeholders, both internal and external. To gain their support, buy-in and interest in our marketing and communication efforts and campaigns.
• Generate insights for improving content marketing efforts and social media campaigns. Support demand-generation activities by identifying content opportunities.
• Develop more digitally oriented planning skills alongside the core craft e.g., social listening, web analytics, content planning considering SEO.
• Support the marketing team to coordinate and create administrative documents like decks and reports.
• Coordinate, organise and host media food tastings, internal/external photoshoots, events.
• Help to create and support marketing content to socialise and use for social media purposes (e.g., videos briefs, blog posts, posts from analysts and customers).
• Develop engaging, innovative and creative content to engage audiences.
• Be constantly aware of new trends, be pro-active to contribute ideas to projects.
• Demonstrate understanding of emerging channels/platforms like social media, video, and content partnerships in relation to media mix.
• Project manage and drive production of marketing collaterals in support of marketing activities.
• To proactively research and keep updated on market trends and competitor analysis.
• Undertakes marketing or campaign reporting and provides data-driven recommendations to improve campaign performance.
• Work closely with the creative to develop engaging, innovative, and creative content to engage audiences.
• Support the marketing and communication team is any/all aspects of responsibility when required.

Public Relations

• Already able or learn to craft, vet through and edit press releases, interviews answers and external/internal communications.
• Already able or learn to handle local and global media. To build and enhance relationships with the press, KOLs and celebrities.
• Support & lead PR efforts for print, digital & social media.
• Must be able to work with your team to coordinate, organise and host media food tastings for media and KOLs if needed.
• Needs to be able to assist with interviews aimed at elevating the positioning and reputation of the group and its concepts.

Skills & Knowledge

• Must write well and have a strong command of the English language. Excellent verbal and written communication skills as well as convincing presentation skills and ability to hold conversations with stakeholders.
• Genuine interest in emerging in social, mobile, digital trends.
• Ability to think and perform both tactically and strategically; highly proactive and adaptive.
• Comfortable in a data-driven business environment and able to pivot readily.
• Ability to multi-task and work well within a dynamic, fast-paced organisation.
• Interest in working hard, being challenged in a fast-paced environment, and having fun while doing it.
• Excellent interpersonal and team-building skills. Positive, people-oriented, and energetic attitude.
• Efficient personal organisation to ensure optimum workflow with a high volume of information in a deadline-driven environment.
• Must be computer literate with proficiency with MS Word, MS Excel, MS PowerPoint, and MS Outlook with the ability to learn new computer systems as needed.