Marketing Campaign Executive

TEPG PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A prominent marketing firm in Singapore is seeking a Marketing Campaign Executive to support various marketing initiatives. In this role, you will plan and execute campaigns and collaborate with sales and digital teams to ensure cohesive marketing strategies. The ideal candidate will have at least 2 years of experience in marketing, proficient in digital tools, and possess strong communication skills. This position offers a competitive salary and a collaborative team environment.

Benefits

Competitive salary

Paid vacation/holidays/sick time

Comprehensive benefits package

Cross training opportunities

Collaborative team environment

Qualifications

• At least 2+ years of experience with marketing campaigns.
• Strong understanding of digital marketing tools and techniques.
• Ability to interpret campaign performance data.

Responsibilities

• Assist in planning and executing marketing campaigns.
• Track campaign performance across platforms.
• Collaborate with design and digital teams.

Skills

Digital marketing tools

Copywriting

Project management

Team collaboration

Education

Tertiary qualifications in marketing or related field

Tools

Google Analytics

Salesforce

Job description

What you will do:

As a Marketing Campaign Executive, you will play a key role in supporting and delivering effective marketing campaigns across multiple channels and multiple products. You will help to ensure that campaigns are well coordinated, targeted, and measurable, contributing to overall marketing goals. Your mission will be to create, implement, and manage innovative marketing campaigns that engage our target audience and promote our products and services to drive brand awareness, generate leads and foster business growth

How you will do it:

Campaign Execution

• Assist in the planning and execution of marketing campaigns, ensuring they are delivered on schedule and meet campaign objectives
• Drivelead generationby planning, executing, and optimising marketing campaigns to attract and qualify potential customers
• Work closely with colleagues across marketing operations, digital marketing and sales to ensure campaigns are integrated across all touchpoints and deliver a consistent message
• Manage digital marketing efforts, including email marketing, social media, and online advertising
• Set-up campaigns in Salesforce to track engagement and report on various marketing efforts
• Assist in managing campaign budgets, ensuring that all activities are cost effective and provide a positive Marketing Return on Investment (MROI)
• Collaborate with the sales team to align marketing strategies with sales goals and customer needs
• Collaborate with design and digital teams to develop visually appealing and impactful marketing assets and ensure timely and cost-effective campaign completion
• Conduct basic research on competitors, customer preferences, and market trends to inform future campaign strategies

Campaign Monitoring and Reporting

• Track campaign performance across platforms and report on key metrics to measure campaign effectiveness and suggest areas for improvement
• Provide actionable insights and reports on lead generation efforts to stakeholders

Preferred skills and qualifications

• Tertiary qualifications in marketing, mass communications, business administration or a related field
• At least 2+ years of experiencewithmarketing campaigns
• Proficient in digital marketing tools and platforms, including Google Analytics, A/B testing, SEO, PPC, SMM and other strategies
• Strong copywriting and communication skills
• Good understanding of digital marketing tools and techniques
• Ability to work collaboratively in a team-oriented environment
• Excellent organizational and project management skills

What we look for:

• Experience in supporting or delivering high-impact marketing campaigns, ideally across events, email, social media, or paid media
• Ability to interpret campaign performance data and provide insights for improvement
• Knowledge of key digital marketing tools and platforms, such as email marketing systems or social media management tools
• Excellent written and verbal communication skills, with the ability to work effectively with both internal teams and external partners
• Good organisational skills, with the ability to manage multiple tasks, timelines, and priorities simultaneously
• A proactive attitude towards learning new marketing skills and staying up-to-date with trends and best practices
• Comfortable working in a team environment, supporting colleagues and contributing to shared goals

What we offer:

• Competitive salary
• Paid vacation/holidays/sick time
• Comprehensive benefits package
• On the job/cross training opportunities
• Encouraging and collaborative team environment
• Dedication to safety through our Zero Harm policy