Marketing & Brand Strategy Lead

Bata Shoes; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading retail brand is seeking a Marketing Manager to drive marketing strategies and oversee brand activities in Singapore. The role involves formulating marketing plans, managing budgets, and measuring campaign performance. The ideal candidate will have a Bachelor's Degree in Marketing, with at least 4 years of retail experience. Excellent communication skills and familiarity with web analytics tools are advantages. This position offers a dynamic work environment with multiple priorities.

Qualifications

• At least 4 years of relevant working experience in the retail industry.
• Proven track record of managing projects, budgets, and timelines.
• Ability to establish an independent view and collaborate effectively.

Responsibilities

• Formulate and drive marketing plan including brand activities.
• Plan and oversee development and execution of marketing calendar.
• Measure and report performance of marketing campaigns.

Skills

Project management

Budget management

Written communication

Verbal communication

Web analytics

Education

Bachelor's Degree/Diploma in Marketing or equivalent

Tools

Google Analytics

Job description

A leading retail brand is seeking a Marketing Manager to drive marketing strategies and oversee brand activities in Singapore. The role involves formulating marketing plans, managing budgets, and measuring campaign performance. The ideal candidate will have a Bachelor's Degree in Marketing, with at least 4 years of retail experience. Excellent communication skills and familiarity with web analytics tools are advantages. This position offers a dynamic work environment with multiple priorities.