Marketing Associate

The Lo & Behold Group; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A hospitality company in Singapore is seeking a Marketing Specialist to develop and implement effective marketing strategies. Responsibilities include managing social media, crafting engaging content, and building partnerships to enhance guest experiences. The ideal candidate has a Bachelor's degree in Marketing, 2-3 years of relevant marketing experience, and proficiency in digital marketing tools. This role offers the opportunity to shape the branding for various dining concepts and engage with a vibrant and creative team.

Qualifications

• 2-3 years of marketing experience, ideally in F&B or hospitality.
• Proven track record of managing successful marketing campaigns.
• Deep understanding of dining concepts and marketing strategies.

Responsibilities

• Develop marketing strategies that enhance brand and business.
• Work with creative teams to produce engaging branding materials.
• Manage social media, email marketing, and website updates.
• Build relationships with media and influencers.
• Identify partnerships to elevate guest experience.
• Develop guest loyalty programs and analyze feedback.

Skills

Storytelling Superstar

Digital Mastermind

Relationship Builder

Data Detective

Education

Bachelor's degree in Marketing, Communications, or a related field

Tools

Ads Manager

SEO platforms

email marketing software

CRM systems

Job description

The Lo & Behold Group is a hospitality company that creates, owns and operates a series of timeless, thoughtful concepts. Every restaurant, bar, club, hotel that we create intentionally offers a distinct experience and adds to the vibrancy of this city we know and love. Our multi-award-winning properties currently include Odette, Claudine, Clink Clink, Tanjong Beach Club, The Coconut Club, Fico, Somma, and New Bahru.

Responsibilities

• Brand Champions: Live and breathe brands, develop a deep understanding of their inner workings, and craft marketing strategies that grow the brand and business in equal measure.
• Creative Collaborator: Work with our in-house and external creative teams to develop captivating branding materials that resonate with the brands’ target audiences.
• Digital Guru: Manage social media, email marketing, and website updates, crafting engaging content aligned with business goals and foster brand love. Optimise campaigns with data analytics to maximize reach and engagement.
• Storytelling Maestro: Cultivate relationships with media, influencers, and industry partners. Craft press releases, media pitches, and features that highlight the unique offerings of the restaurant.
• Partnership Pro: Identify and secure partnerships with like-minded brands, elevating the overall experience for guests. Execute marketing initiatives for events, collaborations, and seasonal launches.
• Guest Advocate: Work with Operations to develop guest loyalty programs and VIP initiatives that foster lasting connections. Analyse guest feedback to refine marketing efforts and continually enhance the dining experience.
• Trusted Operational Partner: Maintain seamless communication with operations and culinary teams to ensure marketing campaigns perfectly align with service delivery.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-3 years of marketing experience, ideally in the F&B or hospitality industry.
• Proven track record of managing successful marketing campaigns across different channels.
• Deep understanding of dining concepts and marketing strategies for this segment.

Desired Skills

• Storytelling Superstar: You possess exceptional content creation skills, crafting engaging narratives that captivate your audience.
• Digital Mastermind: You're proficient in digital marketing tools like Ads Manager, SEO platforms, email marketing software, and CRM systems.
• Relationship Builder: You have strong interpersonal skills, fostering positive connections with partners, media, and influencers.
• Data Detective: You're analytical, leveraging campaign performance metrics to optimize strategies and maximize results.

We love people who are:

• Excellent communicators
• Able to perform under stress and uncertainty
• Meticulously organised & structured
• Highly effective and can get things done
• Go above and beyond to make someone else's day
• Are thoughtful and kind, while upholding high standards
• Own outcomes and drive solutions
• Are ever-curious and always learning

Take an inside look at our culture or find out more here.

https://www.lobehold.com/playbook

https://instagram.com/tlbg.openarms