Marketing Assistant Manager / Manager

FEI SIONG FOOD MANAGEMENT PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading food and beverage company in Singapore is seeking a motivated Marketing Assistant Manager / Manager to develop and implement marketing strategies across multiple brands. The ideal candidate will possess strong strategic thinking and execution capabilities, with experience in the F&B sector preferred. Responsibilities include executing marketing campaigns, tracking performance metrics, and collaborating with various stakeholders to drive sales growth and brand visibility.

Qualifications

• Experience in F&B, QSR, retail, or consumer marketing preferred.
• Highly driven, execution-focused, and results-oriented.
• Able to work independently in a fast-paced environment.

Responsibilities

• Develop and execute marketing strategies aligned with business objectives.
• Plan and implement marketing campaigns across various channels.
• Track campaign performance and optimize strategies based on data.

Skills

Strategic thinking

Execution focus

Analytical skills

Communication skills

Coordination skills

Job description

Overview

Fei Siong Group is one of Singapore’s leading Food & Beverage operators with a diverse portfolio of brands and outlets islandwide. We are looking for a driven, hands-on Marketing Assistant Manager / Manager who can translate business objectives into effective marketing strategies and deliver measurable results.

Key Responsibilities

• Develop and execute marketing strategies aligned with business objectives, sales targets, and brand priorities.

• Plan and implement end-to-end marketing campaigns (digital, in-store, partnerships, offline activations).

• Drive store traffic, sales growth, and brand visibility across multiple brands and outlets.

• Partner closely with Operations and stakeholders to ensure strong on-ground execution.

• Manage marketing materials, content, and coordination with agencies or vendors.

• Track campaign performance, analyse results, and optimise strategies based on data and insights.

• Support new outlet launches, seasonal campaigns, and local store marketing initiatives.

• Manage multiple projects, timelines, and budgets effectively.

Key Success Measures

• Clear alignment of marketing initiatives to business and sales objectives

• Measurable sales uplift, traffic growth, and campaign ROI

• Timely and consistent execution across outlets

• Strong cross-functional collaboration and stakeholder satisfaction

Requirements

• Experience in F&B, QSR, retail, or consumer marketing preferred.

• Highly driven, execution-focused, and results-oriented.

• Strong strategic thinking with hands-on implementation capability.

• Able to work independently in a fast-paced, multi-brand environment.

• Good analytical, coordination, and communication skills.

If you are a marketer who can think strategically, execute decisively, and deliver results, join Fei Siong Group and grow with us.