Marketing and Growth Executive

Inspire Mum & Baby Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A wellness centre for women and children in Singapore is seeking a hands-on Marketing & Growth Executive who will be responsible for executing marketing campaigns and enhancing customer engagement. The ideal candidate will have 1–3 years of experience in marketing or communications, strong social media management skills, and the ability to adapt in a fast-paced environment. This role is focused on direct execution, working closely with the founder to meet business objectives.

Qualifications

• 1–3 years of marketing, communications, or growth experience.
• Strong execution skills and attention to detail.
• Comfortable with social media platforms (IG, TikTok, FB).

Responsibilities

• Execute marketing campaigns for various services.
• Plan and execute content for social media.
• Assist with influencer coordination and partnerships.
• Support website content updates.
• Coordinate marketing materials for events.

Skills

Local consumer marketing

Social media management

Execution skills

Good written communication

Good verbal communication

Job description

Inspire Mum & Baby (est. 2007) is a leading women-and-children wellness centre in Singapore, offering baby swimming, prenatal & postnatal fitness, and specialised therapy services under our sister brand Women & Children Therapy Centre (WCTC).

We are in a growth and transformation phase with a new flagship centre, expanded services, and a strong community presence. We are looking for a hands-on Marketing & Growth Executive to support revenue growth, customer engagement, and day-to-day marketing execution.

About the Role

This is a ground-level, execution-focused role. You will work closely with the founder to turn services into campaigns, campaigns into enquiries, and enquiries into sales.

This role is ideal for someone who:

• enjoys doing (not just planning)
• understands local consumer marketing
• is comfortable in a lean, fast-moving business
• wants to grow with a purpose-driven brand

Key Responsibilities

🔹 Revenue & Campaign Execution

• Execute marketing campaigns for baby swimming, prenatal/postnatal programmes, therapy services, and events
• Support Term-based sign-ups, seasonal promotions, and new service launches
• Track enquiries, leads, and basic conversion outcomes

🔹 Content & Social Media

• Plan and execute content across Instagram, TikTok, Facebook, and XiaoHongShu (with guidance)
• Coordinate simple photos/videos with instructors and therapists
• Manage posting schedules and engagement (DMs, comments, basic replies)

🔹 Partnerships & Outreach

• Assist with influencer (KOC) coordination and follow-ups
• Support partnerships with clinics, corporates, and community groups
• Prepare simple decks or outreach materials when needed

🔹 Website & Digital Support

• Support website content updates (service descriptions, promotions, landing pages)
• Work with external vendors on SEO, website, and ad execution
• Assist in campaign tracking and reporting (basic level)

🔹 Events & Promotions

• Support open houses, workshops, birthday parties, and community events
• Coordinate marketing materials and promotions for events

Who We’re Looking For

Required:

• 1–3 years of marketing, communications, or growth experience
• Comfortable with social media platforms (IG, TikTok, FB; XHS a plus)
• Strong execution skills and attention to detail
• Good written and verbal communication
• Willingness to be hands-on and adaptable

Nice to Have:

• Experience in fitness, wellness, healthcare, or family-focused brands
• Basic understanding of Meta Ads / Google Ads (execution support level)
• Familiarity with CMS, booking systems, or CRM tools