Marketing Account Manager

EMPLIFI PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A performance-driven marketing consultancy in Singapore seeks an Assistant Marketing Manager to manage client accounts and coordinate marketing campaigns. Key responsibilities include day-to-day client communication, campaign execution, and performance monitoring. The ideal candidate has strong organizational and communication skills with a background in project management and digital marketing.

Qualifications

• Proven experience in project management within marketing.
• Strong understanding of social media and digital marketing.
• Ability to work with diverse teams and manage multiple projects.

Responsibilities

• Act as the main contact for clients, ensuring all projects meet standards.
• Coordinate campaign execution, including media buying and asset production.
• Monitor campaign performance and provide insights for improvement.

Skills

Organizational skills

Communication skills

Campaign planning

Creativity

Data analysis

Job description

About TWS Branding

TWS Branding is a performance-driven marketing consultancy specialising exclusively in the F&B industry. We combine creativity, data, and deep industry insights to craft powerful campaigns that drive real results for our clients — from viral social content to strategic brand growth. Our portfolio includes leading restaurant brands, catering companies, and food concepts across Singapore.

We’re looking for a proactive, highly organised Assistant Marketing Manager to help manage client accounts, coordinate marketing campaigns, and ensure the smooth execution of projects across our portfolio.

Key Responsibilities

1. Account & Project Management

• Act as the day-to-day contact for assigned clients, ensuring projects are delivered on time, on brief, and on brand.
• Support in campaign planning, scheduling, and execution, ensuring deliverables are aligned with client objectives.
• Assist in managing retainer scope deliverables — from monthly workplans to ad-hoc projects.
• Maintain and update project trackers, timelines, and content calendars for each account.

2. Campaign Coordination & Execution

• Work with designers, videographers, and external partners to produce high-quality marketing assets (static, video, ads).
• Coordinate social media content production — from shoot planning, captions, and scheduling to monitoring performance.
• Assist in managing paid media campaigns on Meta, Google, and TikTok Ads — including budget monitoring and reporting.
• Support in PR & influencer outreach: preparing media lists, sending invitations, following up on deliverables.

3. Strategy & Creative Support

• Contribute to brainstorming sessions for campaign concepts, viral content ideas, and strategic initiatives.
• Conduct competitor and trend research to inspire fresh creative directions.
• Support in preparing decks, reports, and proposals for clients.

4. Monitoring & Reporting

• Track campaign results, social media performance, and influencer content, providing actionable insights to the team.
• Assist in compiling monthly performance reports for clients, highlighting wins and opportunities for improvement.