Market Research Analyst

Carnivore Style; Singapore; On-site; SGD 45,000 - 60,000; Full time

Job summary

A dynamic food industry company in Singapore is looking for a Market Research Analyst to conduct thorough market analysis and data interpretation. This role involves collecting data from various sources to provide actionable insights and recommendations. The ideal candidate should possess a degree in market research or statistics and have experience in the food or lifestyle sector. Strong data analysis skills and a passion for meat and cooking are essential. Join our team and help drive our product strategies forward.

Qualifications

• Proven experience as a market research analyst, preferably in the food or lifestyle industry.
• Ability to interpret and present data findings clearly.
• Passion and knowledge for meat and cooking.

Responsibilities

• Collect and analyze data on consumers, competitors, and the marketplace.
• Provide insights and recommendations to support decision-making.
• Monitor and evaluate product performance using metrics.

Skills

Data collection and analysis

Statistical software proficiency (Excel, SPSS)

Market research methods

Excellent communication skills

Education

Degree or certification in market research or statistics

Tools

Google Analytics

Job description

Job Summary

In this role, you will conduct market research and analysis for our products and services.

You will be responsible for collecting and analyzing data on consumers, competitors, and the marketplace, using various sources and tools. You will also provide insights and recommendations to support our decision-making, identify market trends and opportunities, and improve our competitiveness.

Description of Tasks

• Collect and analyze data on consumers, competitors, and the marketplace, using various sources and tools, such as surveys, interviews, focus groups, and Google Analytics
• Interpret and present the data findings and insights in reports and presentations, using charts, graphs, and tables
• Provide insights and recommendations to support our decision‑making, such as product design, pricing, promotion, and distribution
• Identify and evaluate the needs, preferences, trends, and opportunities of our target market, customers, and competitors
• Monitor and evaluate the impact and performance of our products and services, using metrics and feedback

Qualifications

• Degree or certification in market research, statistics, or a related field
• Proven experience as a market research analyst, preferably in the food or lifestyle industry
• Excellent data collection and analysis skills, and ability to use statistical software and tools, such as Excel and SPSS
• Knowledge of market research methods and tools, such as surveys, interviews, focus groups, and Google Analytics
• Ability to interpret and present data findings and insights in a clear and concise manner
• Passion and knowledge for meat and cooking, and ability to understand and relate to our products and services
• Ability to work independently and collaboratively, with good communication and critical thinking skills