Manager OTB & Brand Demand Planning

Adidas; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading sportswear company seeks a Manager, OTB & Brand Demand Planning in Singapore. The role involves leading seasonal demand and brand planning across various categories, supporting cross-functional collaboration, and enhancing reporting and dashboarding tools. Ideal candidates should possess strong analytical, problem-solving, and business analysis skills with a relevant degree and experience in finance or planning roles. A proactive, organized individual with a growth mindset is key to success in this role.

Qualifications

• Minimum of 5 years of relevant experience.
• At least 2 years in finance and/or planning and forecasting roles.
• Ability to convert complex data into actionable insights.

Responsibilities

• Lead seasonal demand and OTB planning across categories and markets.
• Monitor sales, margin, and price-value mix versus plan.
• Develop and enhance planning, reporting, and dashboarding tools.

Skills

Analytical skills

Problem-solving skills

Business analysis

Demand planning

Commercial acumen

Presentation skills

Interpersonal skills

Education

University degree in Business, Economics, Data Analytics, Engineering, Supply Chain Management, or related fields

Tools

Microsoft Excel

Power BI

Microsoft PowerPoint

Job description

Purpose & Overall Relevance for the Organization

The role is responsible for end‑to‑end seasonal brand planning and OTB development, translating mid‑to‑long‑term business and financial targets into category‑level buy plans across multiple markets. The position drives cross‑functional collaboration to develop, manage, and track seasonal sales, demand, and inventory forecasts, ensuring alignment across brand, commercial, and finance stakeholders. This includes owning category‑level OTB planning based on historical performance and forward‑looking assumptions, and monitoring sales, margin, and price‑value mix against approved market budgets. In parallel, the role plays a key role in shaping and continuously improving planning processes, data management, and reporting capabilities. This includes refining ways of working, improving existing tools, and developing dashboards and analytical frameworks that enhance data quality, transparency, and planning efficiency. Through this dual focus on planning delivery and planning infrastructure, the role provides actionable insights to brand, commercial, and finance teams, supporting informed decision‑making and continuous improvement.

Key Responsibilities

• Lead seasonal demand and OTB planning across categories and markets, translating mid‑to‑long‑term business and financial targets into directional buy plans.
• Leverage sales and inventory forecasts, reports, and product and market insights to inform demand planning, scenario evaluation, and decision‑making.
• Partner cross‑functionally with brand, commercial, and finance teams to ensure coherent category strategies and commercially viable plans.
• Monitor performance across sales, margin, and price‑value mix versus plan, delivering insights, identifying risks and opportunities, and driving required plan adjustments.
• Shape and continuously improve planning processes, governance, and ways of working across seasonal planning cycles.
• Develop and enhance planning, reporting, and dashboarding tools to strengthen data quality, transparency, and insight generation.
• Contribute to demand‑planning‑related projects and initiatives, including ad‑hoc analyses, pilots, and cross‑functional improvements.

Key Relationships

• SEA Demand Planning and FP&A team
• SEA Commercial and Brand teams
• Country Leadership, Channel and Brand teams
• Country Brand Finance teams
• Marketing Operations team
• Supply Chain Management Team
• EM Demand Planning Team

Knowledge, Skills and Abilities

• Strong analytical and problem‑solving skills, with the ability to convert complex data into clear, actionable business insights.
• Proven expertise in business analysis and/or demand planning, including planning, monitoring, and steering performance within large sales organizations.
• Strategic mindset combined with high attention to detail, with the capability to develop advanced data analysis and apply trend and forecast insights to support effective planning and decision‑making.
• Advanced proficiency in MS Office, particularly Microsoft Excel for structured reporting and analysis, and PowerPoint for both executive‑ready communication and clear documentation of processes, frameworks, and ways of working; familiarity with Power BI or other data‑visualization tools is a plus.
• Strong interpersonal and presentation skills, with the ability to communicate effectively and coordinate across multiple cross‑functional stakeholders.
• High level of commercial and business acumen, with the ability to challenge assumptions and drive alignment across Sales, Marketing, and Finance.
• Proactive, well‑organized, and adaptable, with a growth mindset and a continuous‑improvement approach to tools, processes, and ways of working.

Education / Qualifications

• University degree in Business, Economics, Data Analytics, Engineering, Supply Chain Management, or a related field; equivalent professional experience considered.
• Minimum of 5 years of relevant professional experience.
• At least 2 years of experience in finance and/or planning and forecasting roles.

Company Culture

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need.
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.

– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –

BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.

Job Details

JOB TITLE: Manager, OTB & Brand Demand Planning
SEABRAND: Singapore
TEAM: Finance
STATE: Sing
COUNTRY/REGION: SG
CONTRACT TYPE: Full time
NUMBER: 539347
DATE: Jan 16, 2026