Manager (Marketing, Recruitment & Admissions)

Nanyang Technological University; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading educational institution in Singapore is seeking an experienced marketing professional to enhance student outreach and recruitment for its graduate programmes. The role involves managing branding activities, digital marketing strategies, and overseeing the admission process. Ideal candidates will have a degree in Business or Marketing, at least 7 years of relevant experience, and strong communication skills. This position offers the opportunity to shape the future of graduate studies outreach.

Qualifications

• Minimum 7 years of relevant experience in marketing or recruitment.
• Familiar with media strategy and digital marketing techniques.
• Optional: domain experience in education or graduate studies.

Responsibilities

• Run product marketing and branding activities for graduate studies.
• Maintain owned media including websites and brochures.
• Consult with prospects on programme suitability.

Skills

Digital marketing

Strong communication skills

Presentation skills

Eye for detail

Education

Degree in any field (Business or Marketing preferred)

Tools

Microsoft Office

CRM systems

Job description

Nanyang Business School competes with top business schools from around the world to attract applicants from diverse backgrounds to join its graduate programmes. The key purpose of the role is to support student outreach, recruitment and admission functions to bring in the best students to join our graduate programmes.

This role reports to the Assistant Director of Graduate Studies (Marketing, Recruitment & Admissions).

Key Responsibilities

• Run product marketing and branding activities for NBS Graduate Studies
• Maintain owned media (websites, socials, brochures)
• Work with agencies for media campaigns, artwork, copy, photoshoots and video productions
• Recruit students into selecting MBA / Specialise Masters programmes
• Conduct lead generation and nurturing activities
• Consult with prospects on programme suitability
• Represent programmes at events such as education fairs, information sessions, coffee chats
• Oversee programme application and admission processes
• Manage processes for scholarships
• Ensure a high level of service quality for applicants

Key Competencies and Qualifications Requirements

• Degree in any field, Business or Marketing preferred
• Minimum 7 years of relevant experience
• Familiar with media strategy and digital marketing (SEM, content, social media)
• Strong communication and presentation skills
• Excellent eye for detail
• Digital literacy in Microsoft Office and general cloud software
• Optional or advantageous competencies:
  • Domain experience in education / graduate studies
  • B2G/B2B marketing for ASEAN countries
  • Visual design, copywriting, web, CMS
  • CRM systems and Marketing Automation
  • Process-oriented, data-driven, data visualization and project management skills

We regret that only shortlisted candidates will be notified.