Manager Marketing

DKSH Group; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A global company in Singapore seeks a marketing lead to manage P&L for its brands. The successful candidate will work with the regional team to devise strategies that ensure revenue and profit growth while providing leadership to their team. Responsibilities include defining commercial strategy, managing marketing execution, and direct personnel management. Candidates should possess 8 to 10 years of FMCG experience and strong analytical skills.

Qualifications

• Min. 8 to 10 years of sales & marketing experience in FMCG, ideally within foods category.
• Experience in FMCG brand marketing & trade marketing is ideal.
• Strong bias for action, results driven.

Responsibilities

• Lead a team to deliver P&L for DKSH own brands.
• Define and propose P&L shape for brands.
• Drive yearly business results in line with P&L targets.

Skills

Sales & marketing experience

Analytical skills

Problem-solving skills

Team player

Microsoft Office proficiency

Tools

Data analytical tools

Job description

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Location: Jalan Buroh, SG, SG

Global Business Unit: CG

Job Function: Marketing

Requisition Number: 189979

Job Summary

This role leads a team to deliver DKSH own brands’ (OB) P&L in partnership with the regional OB marketing team, reporting into the Singapore OB GM.

P&L Management

• Define and propose P&L shape for all brands within the OB portfolio annually. (NS, GM, A&P, EBIT)
• Drive and deliver yearly business results in line with P&L targets.
• Monitor and evaluate effectiveness of campaigns, trade promotions, launches and revising plans as needed to ensure business delivery.
• Monitor & forecast spends in-line with budget

Commercial Strategy

• Define and align short to mid-term 4Ps strategy with stakeholders, partners, and sales team (internal and external) to achieve annual target and sustainable growth for the business
• Craft and implement channel & customer plans & tactics in-line with the 4Ps strategy
• Lead revenue growth management initiatives to achieve group’s revenue and profit goals (SKU rationalization, price pack architecture, customers’ margins, etc)

Marketing & Product Management

• Manage a cohesive portfolio strategy for OB SG by leading innovations/ renovations, sku rationalization in partnership with cross-functional team and regional OB team.
• Lead category strategy for brands in which we are market leaders.
• Work with demand & supply planners to manage right amount of inventory
• Partner with regional team on product sourcing, and cost management
• Lead brand management and ATL/BTL marketing executions for the country, ensuring adherence to regional brand guidelines.
• Prepare product training materials and attend to product related enquiries, and consumers complaints within the company’s guidelines

Team & Stakeholder Management

• Directly manages the OB assistant manager, providing clear instructions to deliver against her KPI and coaching for his/her career development
• Indirectly manage supporting functions for OB such as admin, sales, finance, SCM to achieve business goals.
• Interface with regional team and snr management for quarterly business reviews and annual planning for OB.
• Lead meetings with customers and suppliers to achieve OB agenda.

Requirements

• Min. 8 to 10 years of sales & marketing experience in FMCG, ideally within foods category
• Ideal candidate should possess experience in FMCG brand marketing & trade marketing
• Strong analytical and problem-solving skills, with an entrepreneurial spirit and love for developing brands from scratch.
• Experience and exposure to revenue growth management would be an advantage
• Strong bias for action, results driven and team player, with ambitions to lead a team of direct and indirect reports. Previous experience of people management would be an advantage.
• Competent in Microsoft Office applications and data analytical tools.