Manager, Integrated Marketing

BEST WORLD LIFESTYLE (S) PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading lifestyle brand company based in Singapore is seeking a Senior Marketing Strategy professional to develop and implement regional Go-To-Market strategies. The ideal candidate will have a Bachelor's degree and at least 7 years of experience in marketing or brand management, with a proven track record in executing successful regional campaigns. Strong leadership, project management, and communication skills are essential, along with bilingual proficiency in English and Mandarin to work collaboratively with Chinese counterparts.

Qualifications

• 7 years of experience with at least 3 years in a senior leadership role, in marketing, brand management, or GTM strategy.
• Proven track record in planning and executing regional integrated marketing campaigns.
• Strong understanding of brand management, digital marketing, and market research.

Responsibilities

• Develop and implement GTM strategy across regions to drive brand awareness and revenue growth.
• Collaborate with internal teams to develop marketing campaigns aligned with product launches.
• Monitor campaign performance and analyze metrics for continuous improvement.

Skills

Leadership

Communication

Project Management

Data Analysis

Bilingual (English and Mandarin)

Education

Bachelor’s degree in marketing, Business Administration, Communications, or a related field

Job description

This role is responsible for developing and implementing regional Go‑To‑Market (GTM) & Integrated Marketing Strategy for Business and Product Brands, ensuring international priorities are met while adapting to regional market needs.

Job Responsibilities

Strategy and planning

• Develop and implement GTM strategy across regions, accounting for market nuances and growth opportunities to drive brand awareness, customer acquisition, revenue growth and retention.

Campaign execution & cross‑functional collaboration

• Collaborate with internal teams and local teams, including digital marketing and product development, to develop compelling marketing campaigns and materials that enables the local teams to execute region‑specific marketing plans.
• Work closely with product development teams to align marketing strategies with product launches and sales objectives.
• Ensure consistency in regional marketing strategies across regions and provide clear campaign briefs to all local teams and distributors.

Data analysis and reporting

• Monitor campaign performance, analyze key metrics, and provide recommendations for continuous improvement.
• Manage international and regional collaboration calendars to integrate with GTM priorities.
• Ensure collaboration processes and timelines meet GTM expectations.
• Manage international and regional collaboration calendars to integrate with GTM priorities while ensuring processes and timelines align with GTM expectations.

Consumer insights and market research

• Conduct market research including focus groups with distributors to understand regional consumer behaviour, trends, and competitive landscape.
• Use insights to guide regional marketing strategies, customer engagement initiatives, and provide feedback for product development and management.
• Analyze data and metrics to evaluate the success of marketing campaigns and make data‑driven decisions.

Requirements

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field.
• 7 years of experience with at least 3 years in a senior leadership role, in marketing, brand management, or GTM strategy, ideally within consumer goods retail, or lifestyle brands.
• Proven track record in planning and executing regional integrated marketing campaigns with measurable business outcomes.
• Strong understanding of brand management, digital marketing, and market research.
• Excellent leadership, communication, and interpersonal skills.
• Strong project management and organisational skills.
• Excellent written and verbal communication skills; with the ability to craft compelling marketing narratives.
• Effectively bilingual in English and Mandarin – To work with Chinese counterparts.