Manager, Business Development, Branding, and Marketing

CURATE KITCHEN PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading food service company in Singapore is seeking a Senior Manager to drive revenue growth and support integrated marketing initiatives across its various businesses. The successful candidate will execute business development strategies, perform market analysis, manage client relationships, and coordinate marketing efforts to enhance brand visibility. Strong commercial acumen and stakeholder collaboration skills are essential for this role.

Qualifications

• Proven experience in business development and marketing roles.
• Demonstrated ability to analyze market trends and customer needs.
• Strong negotiation and relationship management skills.

Responsibilities

• Support the development and execution of business development strategies.
• Build, manage, and maintain relationships with corporate clients.
• Track sales performance and provide insights to management.
• Implement marketing and branding initiatives aligned with company strategy.

Skills

Commercial acumen

Market insight

Stakeholder management

Cross-functional collaboration

Job description

You plays a strategic and executional role in driving revenue growth, strengthening brand positioning, and supporting integrated marketing initiatives across Curate Kitchen’s group of businesses.

The role requires a strong combination of commercial acumen, market insight, stakeholder management, and cross-functional collaboration. The Senior Manager works closely with the Head, Business Development, Branding and Marketing to translate strategic direction into actionable business development initiatives and brand-led growth outcomes, while ensuring alignment with operational capabilities and corporate objectives.

Business Development Responsibilities

1. Growth Strategy Execution Support the development and execution of business development strategies to achieve revenue growth and market expansion objectives.
2. Market & Customer Analysis Analyse market trends, customer requirements, and competitive landscapes to identify new business opportunities and emerging demand segments.
3. Client Acquisition & Account Management Build, manage, and maintain strong relationships with corporate clients, partners, and key stakeholders to drive long-term business value.
4. Sales Pipeline Management Manage sales pipelines from lead qualification through proposal development, negotiation, and contract finalisation, ensuring timely follow-ups and conversion discipline.
5. Tender & Proposal Management Lead and coordinate tender submissions, commercial proposals, and client presentations in collaboration with operations, culinary, finance, and quality teams.
6. Commercial Negotiation Support Support negotiations on pricing, scope, and commercial terms to ensure mutually beneficial and commercially viable agreements.
7. Cross-Functional Alignment Work closely with internal departments to ensure proposed solutions are operationally feasible, compliant, and aligned with brand positioning.
8. Performance Tracking & Reporting Track sales performance, conversion rates, and revenue metrics, providing structured reporting and insights to the Head, Business Development, Branding and Marketing.

Marketing & Branding Responsibilities

1. Marketing Strategy Execution Implement marketing and branding initiatives aligned with the company’s overall brand strategy and commercial objectives.
2. Brand Management Ensure consistent brand messaging, tone, and visual identity across all marketing materials, proposals, digital platforms, and client‑facing communications.
3. Content & Campaign Development Support the development of marketing content and campaigns across digital, print, and corporate channels to drive brand awareness and lead generation.
4. Digital & Performance Marketing Oversight Monitor digital marketing performance metrics, including lead generation, engagement, and conversion effectiveness, and recommend optimisation actions.
5. Stakeholder Collaboration Collaborate with internal stakeholders across sales, operations, culinary, and management teams to ensure marketing initiatives are aligned with business priorities.
6. Market Visibility & Positioning Support initiatives that enhance Curate Kitchen’s visibility in the market, including participation in industry events, partnerships, and promotional activities.
7. Budget & Resource Coordination Assist in managing allocated marketing budgets to ensure efficient use of resources and maximised return on investment.