Loyalty & Partnership Executive

BreadTalk Group Pte Ltd; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading retail company in Singapore is seeking a candidate for managing Loyalty and Partnership programmes. The role includes planning marketing strategies, coordinating with stakeholders for brand promotions, and analyzing data for insights. Ideal candidates should have at least 1 year of experience in CRM and possess strong interpersonal skills. A degree in Marketing or a related field is required. This position offers a dynamic environment with opportunities for creative problem solving.

Qualifications

• Minimum 1 year of experience in CRM/Loyalty programme.
• Knowledge in customer acquisition, re-engagement, and retention.
• Experience in FMCG, Retail, or fast-paced industry is an advantage.

Responsibilities

• Assist with planning and marketing of Loyalty and Partnership programme.
• Manage corporate orders and ensure timely delivery.
• Coordinate with stakeholders to manage branding on platforms.
• Support UI/UX testing of the Loyalty app and gather feedback.
• Prepare communication materials for stakeholders.
• Liaise with brands for campaign execution.
• Ensure content accuracy and timely delivery to stores.
• Perform data analytics for useful insights on Loyalty programme.
• Manage member feedback related to the Loyalty programme.

Skills

Interpersonal communication

Data analysis

Problem solving

Relationship building

Education

Degree in Marketing or related field

Job description

Job Description

• Assist with the planning and marketing of Loyalty and Partnership programme
• Manage all corporate orders and purchases and ensure end-to-end delivery within stipulated timeline
• Coordinate and liaise with the internal and external stakeholders to manage the loading of brand info and visuals onto the individual platforms
• Support the UI/UX testing of the Loyalty programme app and take charge of gathering feedbacks and requirements from the stakeholders to be implemented as part of the app enhancement plan
• Assist with the preparation of communication materials to the internal stakeholders and external members of the public
• Liaise with the key stakeholders from the respective brands to facilitate the campaign and promotion execution in entirety
• Coordinate the production and loading of all communication materials and ensure content accuracy and timely delivery to stores
• Perform data analytics to provide the respective stakeholders with useful insights and recommendations on how they can further harness the Loyalty programme to increase footfall and sales to store
• Manage and attend to reviews, enquiries and member’s feedbacks pertaining to the Loyalty programme and streamline any pressing matters to the immediate superior promptly

Job Requirement

• Minimum 1 year of work experience in CRM/Loyalty programme with background in customer acquisition, re-engagement and retention knowledge. Exposure in the FMCG, Retail or fast-paced industry will be an advantage.
• Degree in Marketing or related field of study
• Strong interpersonal communication skills, including relationship and partnership building to effectively engage stakeholders and employees
• Data driven, proactive and creative approach to problem solving
• A self-starter and comfortable in ambiguity - working through things for the first time