Lifecycle Marketing manager (EU)

PLAUD ai; Singapore; Hybrid; EUR 40,000 - 70,000; Full time

Job summary

A digital marketing firm is seeking an Email Marketing Operations Manager to oversee its email marketing programs across Europe. The role involves managing campaigns, improving key performance indicators, and ensuring GDPR compliance. Ideal candidates will have 3-5 years of experience, familiarity with marketing platforms, and proficiency in English plus another European language.

Qualifications

• 3–5+ years of experience in email marketing.
• Deep understanding of GDPR and European privacy standards.
• Proficiency in English and at least one other European language.

Responsibilities

• Manage end-to-end email campaigns across multiple European audiences.
• Drive segmentation and automation strategies.
• Continuously improve key KPIs for email marketing.

Skills

Email marketing

Analytical thinking

Reporting skills

CRM workflows

Segmentation

Tools

Klaviyo

Salesforce

Job description

Location: Europe/Singapore (Remote/Hybrid)

We're hiring a seasoned Email Marketing Operations Manager to take ownership of our European email marketing programs. This role blends strategic thinking, hands-on execution, and GDPR-compliant practices to elevate customer engagement across diverse markets.

Your Responsibilities:

• Manage end-to-end email campaigns across multiple European audiences

• Drive segmentation, automation, and lifecycle strategy tailored for the region

• Collaborate with internal stakeholders to deliver localized, on-brand campaigns

• Continuously improve key KPIs (open rate, CTR, conversions, revenue)

• Maintain email list hygiene and ensure GDPR-compliant marketing practices

• Support and enable regional partners across target markets.

What We Expect:

• 3–5+ years of experience in email marketing

• Experience using platforms like Klaviyo, Salesforce, etc.

• Firm grasp of marketing automation, CRM workflows, and segmentation

• Analytical thinker with strong reporting and optimization skills

• Proficiency in English and at least one of French, German, Italian, or Spanish

• Deep understanding of GDPR and European privacy standards

Preferred:

• Experience in DTC, e-commerce, SaaS, or digital consumer brands

• Fluency in French, German, Spanish, or Italian.

• Knowledge of HTML/CSS for editing email templates

• Familiar with CDPs, SMS, and push notification strategies