Lifecycle Marketing Associate

Singtel; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

A leading telecommunications company in Singapore is seeking a Lifecycle Marketing Associate to design and execute marketing strategies. The role involves working with cross-functional teams to enhance customer engagement through data-driven campaigns and AI personalization. Ideal candidates have a degree in business or a related field and skills in marketing and customer strategy. This is a great opportunity to grow in the marketing field within a dynamic and innovative environment.

Benefits

Diverse and inclusive workplace

Opportunities for career growth

Responsibilities

• Support the design, execution, and optimization of lifecycle marketing strategies.
• Track industry developments and competitor activities.
• Assist in developing customer lifecycle marketing and upsell strategies.
• Run highly targeted, automated, and personalized engagement campaigns.
• Prepare dashboards and insights to guide continuous optimization.

Skills

Degree in Business Studies

Marketing

Customer strategy

Data analysis

Campaign execution

AI-powered personalization

Education

Degree in Business Studies, Administration, Management, Marketing, Communications, e-commerce or equivalent

Job description

Lifecycle Marketing Associate #GRIT

Date: 16 Jan 2026

Location: Singapore, Singapore

Company: Singtel Group

At Singtel, we believe in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate and create strong connections with our customers. We strive to ensure all our people practices are non-discriminatory and provide a fair, performance-based work culture that is diverse, inclusive and collaborative.

Join us and experience what it’s like to be with an Employer of Choice*. Together, let’s create a brighter digital future for all. *Awarded at the HR Fest Awards 2020.

Be a Part Of Something BIG!

As a Graduate Industry Trainee (Lifecycle & AI Marketing), you will support the design, execution, and optimization of lifecycle marketing strategies for Singtel’s Consumer Business. This role blends customer strategy, data-driven campaign execution, and AI-powered personalization, working closely with marketing, analytics, and product teams.

You will gain hands‑on experience in developing marketing strategies, analyzing customer behavior, and using modern AI/ML tools to drive revenue uplift, customer retention, and enhanced customer value.

Make an Impact by

1. Supporting Conceptualization of Lifecycle Marketing Strategies

• Assist in developing customer lifecycle marketing and upsell strategies.
• Translate strategies into actionable campaign plans that drive upgrades, cross‑sell, and retention.
• Contribute to business cases and performance forecasts for new lifecycle initiatives.

2. Market Monitoring & Insights Development

• Track industry developments, competitor activities, and emerging customer trends to inform marketing decisions.
• Support analysis of customer insights to refine messaging, improve channel mix, and strengthen customer value proposition.
• Conduct ongoing competitive research to maintain relevance in a fast‑moving telco market.

3. Executing Data-Driven Campaigns & AI-Powered Personalization

• Work with cross-functional teams to run highly targeted, automated, and personalized engagement campaigns.
• Participate in evaluating new digital and CVM initiatives, including AI transformation programmes.
• Leverage:
  • AI-driven propensity models
  • Hyper-personalization engines
  • Contextual segmentation and real-time triggers
  • Marketing automation platform

4. Supporting End-to-End Campaign Strategy & Delivery

• Coordinate with cross-functional teams (Marketing, Product, Analytics, MarTech) to implement campaign strategies.
• Assist with campaign calendar planning, segmentation, targeting, and message testing.
• Contribute to streamlining internal processes to improve campaign delivery efficiency.

5. Conducting Customer Base Analysis & Performance Reporting

• Support tracking and reporting of campaign performance, uplift analysis, and customer behavior changes.
• Prepare dashboards and insights that guide continuous optimization.
• Evaluate conversion, revenue impact, and customer engagement metrics.

Skills for Success

• Degree in Business Studies, Administration, Management, Marketing, Communications, e-commerce or equivalent

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!