Lead Generation Specialist (B2B l Technology)

Adecco Personnel Pte Ltd.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global cybersecurity solutions provider in Singapore is seeking a Demand Generation Specialist to develop and execute integrated marketing strategies focused on driving revenue growth. The ideal candidate will have B2B digital marketing experience, with proven success in lead management and campaign execution. This role involves optimizing multi-channel campaigns and closely collaborating with sales to align initiatives. Applicants with 3-7 years of relevant experience in the tech industry are encouraged to apply.

Qualifications

• Strong focus on demand generation, lead management, and campaign execution.
• Proven expertise in defining, implementing, and optimizing lead management processes.
• 3-7 years of relevant experience in the tech industry.

Responsibilities

• Develop and execute demand generation strategies to drive qualified leads and revenue growth.
• Plan, run, and optimize multi-channel marketing campaigns.
• Manage campaign performance and ROI tracking.

Skills

B2B digital marketing experience

Campaign execution

Lead management

Analytics

Job description

To drive pipeline growth and revenue through multi-channel B2B marketing campaigns. This role will be responsible for developing and executing integrated demand generation strategies, optimizing lead management processes, and aligning closely with sales to deliver measurable business impact.

A global company that develops advanced cybersecurity solutions to protect individuals and organizations from evolving digital threats. Their focus is on innovation, reliability, and proactive defense to ensure safe and seamless use of technology.

Responsibilities

• Develop and execute demand generation strategies to drive qualified leads (MQLs/SQLs) and revenue growth from new and existing customers.
• Plan, run, and optimize multi-channel marketing campaigns (digital, social, email, webinars, events, content syndication, etc.).
• Manage campaign performance and ROI tracking, including funnel optimization, reporting, and actionable insights.
• Oversee marketing automation and CRM systems to ensure effective lead nurturing, scoring, and sales alignment.
• Collaborate with internal teams and external partners to create compelling campaign content and align initiatives with global priorities.

Requirements

• B2B digital marketing experience with a strong focus on demand generation, lead management, and campaign execution.
• Proven expertise in defining, implementing, and optimizing lead management processes, reporting, and analytics.
• 3-7 years of relevant experience in the tech industry.

We are an equal opportunities employer and welcome applications from all qualified candidates.