Lead Executive/Assistant Manager, Content Creation and Digital Marketing

Singapore Polytechnic; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading educational institution in Singapore seeks a passionate content creator to shape its communications strategy. The successful candidate will produce engaging content aimed at Gen Z through various platforms, including video production and digital marketing. Skills in storytelling, SEO principles, and social media management are vital. This role also involves managing influencer relationships and supporting key events throughout the year.

Qualifications

• Experience in engaging content creation, particularly for Gen Z audiences.
• Strong writing and editing abilities in alignment with brand voice.
• Ability to manage multiple projects with effective prioritization.

Responsibilities

• Shape and implement the content strategy across various platforms.
• Engage with digital audiences on social media and manage influencers.
• Support departmental events and digitalisation efforts.

Skills

Digital content creation

Video production

Storytelling

Digital advertising

SEO principles

Influencer marketing

Social media management

Excellent communication

Tools

Adobe Premiere Pro

Google Ads

Meta Ads Manager

Final Cut Pro

YouTube

Meta Insights

Google Analytics

Job description

Are you passionate about creating content that inspires and connect? Join Singapore Polytechnic’s Communications team, where you’ll be part of a dynamic group shaping and implementing our content strategy across various platforms. The ideal candidate is a skilled storyteller with a passion for engaging content, and a good understanding of digital and integrated marketing.

What we are looking for

• Experience in digital content creation, including video production and editing (Adobe Premiere Pro, Final Cut Pro, or similar tools).
• Strong storytelling and visual sense, with the ability to craft content that resonates with Gen Z audiences.
• Hands‑on experience in digital advertising/media buy (Meta Ads Manager, Google Ads, YouTube) will be highly regarded.
• Experience in influencer marketing (briefing, content review, performance tracking) will be an advantage.
• Understanding of SEO/SEM principles and how content drives digital visibility.
• A creative, resourceful, and collaborative individual who thrives in a fast‑paced environment.
• Excellent communication and stakeholder management skills.
• Monitor, engage and respond to conversations from various social media platforms and SP website.
• Manage SP and/ or secondary school student influencers and ambassadors; ensure that deliverables and timelines are met.

The appointee may also perform the following tasks

• Contribute to the digitalisation efforts of SP
• Play an active supporting role in events, like the SP Open House, a major annual outreach event led by the Department of Communications.
• Provide administrative or project support such as representing the department in internal and external project committees.
• Be versatile to provide support across the various communications work streams, in addition to your primary and secondary roles.

Requirements

• Candidate will be offered a position that will commensurate with their years of experience.
• People‑oriented individual with excellent interpersonal, written and verbal communication skills.
• Strong writing, editing, and storytelling skills with a keen eye for detail and alignment to brand voice.
• Ability to manage multiple projects simultaneously, prioritise effectively and meet deadlines in a fast‑paced environment.
• Proven experience in digital and social media marketing campaigns, with a good understanding of SEO principles and best practices.
• Hands‑on experience in video production and editing (e.g. Adobe Premiere Pro, Final Cut Pro, CapCut) to produce creative, engaging content.
• Experience in digital advertising/media buy (Meta Ads Manager, Google Ads, YouTube) will be highly regarded.
• Experience in influencer marketing (briefing, content review, performance evaluation) will be an advantage.
• Familiarity with analytics tools (e.g. Meta Insights, Google Analytics) and ability to derive actionable insights.
• Innovative, creative, and energetic individual who enjoys experimenting with new content formats and thinking out of the box.
• Social media savvy and enjoys keeping up with the latest trends.

Successful candidate will be offered a 2‑year contract in the first instance.