Lead Content Strategist for Revenue Growth

TALENT-MERGE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading marketing agency in Singapore is seeking a Content Marketing Specialist to develop and execute a comprehensive content strategy. The ideal candidate will manage content KPIs, collaborate with teams, and stay updated on marketing trends. Strong experience in content marketing and excellent storytelling skills are essential for this role. The position offers a dynamic environment for professional growth and impact on business goals.

Qualifications

• Proven experience in content marketing with strong business and KPI ownership.
• Ability to link content outcomes directly to leads, revenue, or pipeline impact.
• Strong written communication and storytelling skills.
• Experience working with senior stakeholders or cross-functional teams.
• Data-driven mindset with comfort using analytics and performance dashboards.

Responsibilities

• Develop and execute a content marketing strategy aligned with business and revenue goals.
• Own and track content KPIs, including leads generated, conversion rates, and engagement metrics.
• Lead content planning across channels.
• Translate business objectives into clear, compelling content themes and narratives.
• Collaborate with sales and leadership teams to support pipeline growth and branding.
• Manage and optimise content calendars to ensure consistency and timeliness.
• Analyse content performance and provide actionable insights.
• Oversee content creation standards, tone, and brand voice.
• Repurpose content to maximise reach and effectiveness across platforms.
• Stay updated on content marketing trends, tools, and best practices.

Skills

Content marketing strategy

KPI tracking

Written communication

Data analysis

Job description

A leading marketing agency in Singapore is seeking a Content Marketing Specialist to develop and execute a comprehensive content strategy. The ideal candidate will manage content KPIs, collaborate with teams, and stay updated on marketing trends. Strong experience in content marketing and excellent storytelling skills are essential for this role. The position offers a dynamic environment for professional growth and impact on business goals.