Key Accounts Executive (Modern Trade)

BENCOOLEN ENTERPRISES PTE LTD; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading FMCG company in Singapore is seeking a Key Account Manager to drive sales performance across major retailers. The role involves managing relationships, achieving sales targets, and executing marketing promotions effectively. The ideal candidate has a degree in Business or Marketing and 2-3 years of relevant experience in FMCG/modern trade. Strong negotiation skills and an analytical mindset are essential for success in this position.

Qualifications

• Minimum 2–3 years of experience in Key Account Management or Sales within FMCG/Modern Trade.
• Strong negotiation and communication skills with proven track record.
• Analytical mindset to interpret sales data and market trends.

Responsibilities

• Manage and grow sales performance across key accounts.
• Develop and implement sales plans to achieve targets.
• Plan and execute promotions in alignment with customer objectives.

Skills

Account Management

Sales Performance Analysis

Negotiation Skills

Communication Skills

Proactive Mindset

Education

Diploma/Degree in Business, Marketing, or related field

Job description

Key Responsibilities:

1. Account Management & Business Development
   Manage and grow sales performance across key modern trade accounts (FairPrice, Cheers, DFI, etc.).
   Build and maintain strong business relationships with category buyers, trade marketing teams, and retail partners.
   Negotiate trading terms, listing opportunities, shelf space, and promotional support with buyers to maximize visibility and profitability.
2. Sales Target Achievement
   Develop and implement sales plans to achieve monthly, quarterly, and annual sales targets.
   Monitor sales performance by channel and account, analyzing gaps and proposing corrective action plans.
   Track competitor activities and market trends to identify opportunities for growth.
3. Promotions & Trade Marketing
   Plan, prepare, and submit promotional calendars and proposals in alignment with brand and customer objectives.
   Coordinate with marketing and supply chain teams to ensure smooth execution of promotions, product launches, and in-store campaigns.
   Evaluate post-promotion results and provide insights for continuous improvement.
4. Merchandising & In-store Execution
   Lead, coach, and manage a team of merchandisers to ensure effective shelf display, planogram compliance, and on-ground execution.
   Conduct regular store visits to monitor merchandising standards, stock availability, and competitor activity.
   Ensure visibility and share-of-shelf objectives are achieved in all assigned accounts.
5. Reporting & Administration
   Prepare and analyze sales reports, promotion evaluations, and account performance reviews.
   Manage budget allocations for trade spend and ensure ROI on promotional activities.
   Ensure timely submission of proposals, promotional mechanics, and administrative requirements from customers.

Key Requirements:

• Diploma/Degree in Business, Marketing, or related field.
• Minimum 2–3 years of experience in Key Account Management or Sales within FMCG/Modern Trade.
• Strong negotiation and communication skills with proven track record in handling key modern trade retailers.
• Analytical mindset with ability to interpret sales data and market trends.
• Proactive, results-driven, and able to work independently as well as in a team.