Integrated Brand Manager - FMCG, Beauty & Wellness

KINGFISHER RECRUITMENT (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A recruitment agency in Singapore seeks a Branding Manager to lead the transformation from traditional marketing to an integrated, insight-driven model. The ideal candidate will have 6–10 years of experience in FMCG or wellness sectors, a strong passion for brand management, and proven abilities in digital environments. Key responsibilities include developing brand strategies, optimizing investments, and ensuring cohesive messaging across all channels. Competitive candidates may expect dynamic marketing processes and data-driven decisions.

Qualifications

• 6–10 years of similar experience & Strong Passion in FMCG, wellness, beauty, or consumer health.
• Strong experience in brand building, integrated comms, and omnichannel marketing.
• Solid understanding of digital, CRM, and eCommerce environments.

Responsibilities

• Develop and lead integrated brand and communication strategies across all channels.
• Drive annual brand planning and ensure consistent storytelling from awareness to conversion.
• Optimize A&P investments to strengthen brand equity and performance.

Skills

Solid IMC experience

Team leadership

Brand building

Digital marketing

Data integration

Job description

A recruitment agency in Singapore seeks a Branding Manager to lead the transformation from traditional marketing to an integrated, insight-driven model. The ideal candidate will have 6–10 years of experience in FMCG or wellness sectors, a strong passion for brand management, and proven abilities in digital environments. Key responsibilities include developing brand strategies, optimizing investments, and ensuring cohesive messaging across all channels. Competitive candidates may expect dynamic marketing processes and data-driven decisions.