Insurance Performance Marketing Manager

Singtel Group; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading telecommunications company in Singapore is seeking an Insurance Performance Marketing Manager to drive digital sales for travel insurance. The role involves managing marketing campaigns, collaborating with teams, and analyzing performance data. Ideal candidates will have a degree in a relevant field and 2-3 years of experience or a diploma with extensive insurance experience. This position offers a range of health and wellness benefits and opportunities for personal growth.

Benefits

Full suite of health and wellness benefits

Ongoing training and development programs

Internal mobility opportunities

Qualifications

• Min Degree with 2-3 years of relevant experience in insurance.
• Experience working in a paid media agency is preferred.
• Bonus if have experience working on insurance products.

Responsibilities

• Achieve growth in business sales through B2B and B2C initiatives.
• Manage budget and develop projection/forecast.
• Lead and strategize go-to-market plans to achieve financial targets.
• Monitor and review campaign performance via Google Analytics.

Skills

Excellent written and verbal communication skills

Strong analytical problem-solving skills

Proficient in Microsoft Office suite

Strong attention to detail

Excellent interpersonal and organizational skills

Education

Degree in relevant field

Diploma with min 5 years of experience in insurance

Job description

Overview

An empowering career at Singtel begins with a Hello. Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel. Every "hello" at Singtel opens doors to new initiatives, growth, and BIG possibilities that takes your career to new heights. So, when you say hello to us, you are really empowered to say…“Hello BIG Possibilities”.

Role

The Insurance Performance Marketing Manager is responsible for planning and implementing marketing activities to drive digital sales for travel insurance. The candidate should possess a strategic mindset, ability to build partnership and collaborate with the wider businesses across Singtel. He/she should also be highly analytical, data driven and detailoriented to manage end-to-end marketing campaigns to drive business growth. A successful candidate is a highly motivated individual who works independently in a fast-paced and hands-on environment

Responsibilities

• Tasked to achieve growth in business sales through business-to-business (B2B) and business-to-customer (B2C) initiatives.
• Manage budget and develop projection/forecast
• Lead and strategies go-to-market plan to achieving yearly financial targets.
• Responsible for building brand and product awareness through above-the-line marketing by advertising through digital and out-of-home channels. For below-the-line marketing, leverage on internal stakeholders’ communication to reach out to relevant segment of audience.
• Work closely with marketing communication and customer lifecycle management teams to develop comprehensive marketing plans to execute and optimise campaigns to achieve business objectives.
• Monitor and review campaign performance via Google Analytics and Tableau and gather data insights from Business Analytics team.
• Use of Adobe Experience Manager to setup marketing pages and to create a smooth customer journey to drive sales conversion.
• Work closely with legal team to develop agreements for partnerships and terms for campaigns.
• Work closely with product and UX/UI team to improve the customer journey for assigned product in driving business goals.
• Manage and train tele-agent to acquire new customers and retain existing customers by driving renewal sales.
• Work closely with Operation team to handle customers’ enquiries
• Reconcile monthly sales reports for each product with Finance team for billing purposes.
• Prepare weekly reports to analyse business results with senior management

Skills for Success

• Min Degree with 2-3 years of relevant experience, OR Diploma with min 5 years of experience in insurance background
• Experience working in a paid media agency
• Bonus if have experience working on insurance products
• Excellent written and verbal communication skills
• Excellent interpersonal and organizational skills
• Proficient in Microsoft Office suite (eg. excel, word and powerpoint)
• Strong analytical problem-solving skills
• Strong attention to detail
• Has a positive attitude and eagerness to learn

Rewards that Go Beyond

• Full suite of health and wellness benefits
• Ongoing training and development programs
• Internal mobility opportunities

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!

We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.