Head Of Marketing (Financial Technology)

KOS International Limited; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

A fast-growing financial technology platform is seeking a Head of Marketing to drive brand and growth strategies in Singapore. This senior leadership role involves leading marketing strategies, managing a local team, executing brand campaigns, and optimizing performance across digital channels. The ideal candidate will have over 12 years of experience in fintech or technology-driven markets, with a strong focus on data-driven marketing and compliance. Interested applicants should submit their resumes in MS Word format.

Qualifications

• 12+ years of marketing experience in fintech or technology-driven businesses.
• Minimum 3 years in a leadership role.
• Hands-on experience in performance-focused marketing.

Responsibilities

• Lead marketing strategy for Singapore market.
• Drive performance marketing across digital channels.
• Plan and execute brand campaigns and manage PR.
• Build and lead a high-performing local marketing team.

Skills

Digital marketing

Analytics

Data-driven decision making

Compliance knowledge

Job description

Head of Marketing (Financial Technology)

Location: Singapore

We are representing a fast-growing financial technology platform expanding its presence in Singapore and Southeast Asia. This is a senior leadership role with full ownership of brand, growth, and localised marketing strategy.

Key Responsibilities

Market Strategy & Localisation

• Lead end-to-end marketing strategy for the Singapore market, covering brand positioning, user growth, and localisation initiatives
• Analyse market trends, competitor movements, and customer insights to optimise marketing investments and channel mix

Digital Marketing & User Growth

• Drive performance marketing across digital channels, including social media, SEM/SEO, EDM, and paid acquisition platforms
• Design high-impact user growth initiatives such as viral campaigns, KOL/influencer partnerships, and loyalty or membership programs
• Optimise funnel performance, user acquisition cost, and long-term retention metrics

Brand, PR & Communications

• Plan and execute brand campaigns, industry events, and strategic media collaborations
• Manage public relations, reputation management, and crisis communications in a regulated environment
• Maintain strong relationships with local media stakeholders and relevant industry bodies

Team Leadership & Budget Management

• Build and lead a high-performing local marketing team while coordinating closely with product, operations, and regional stakeholders
• Own marketing budgets and ensure strong ROI discipline across all initiatives

Requirements

• 12+ years of marketing experience within financial services, fintech, trading platforms, or technology-driven businesses
• Minimum 3 years in a people management or leadership role
• Strong understanding of the Singapore market; Southeast Asia exposure is a plus
• Hands‑on experience in data-driven and performance-focused marketing environments

Key Skills & Competencies

• Strong command of digital marketing, analytics, and data-driven decision making (e.g. GA, marketing dashboards, SQL exposure is a plus)
• Solid awareness of compliance and regulatory considerations in financial products (MAS familiarity preferred)

How To Apply

Interested applicants, kindly forward the latest copy of your resume in MS Word format (including details of last drawn and expected salaries) to: [HIDDEN TEXT]

Only shortlisted candidates will be notified.

EA Licence No.: 23S1522

Registration No.: R23115306