Head of Growth Analytics

Crypto.com; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

A leading cryptocurrency company in Singapore is looking for a Head of Marketing Intelligence to drive the marketing measurement and analytics strategy. The ideal candidate will possess a deep analytics and data science background, ensuring data-driven decisions alongside marketing teams. Responsibilities include defining the marketing intelligence roadmap and deploying AI-driven solutions for customer growth. Experience in fast-growing industries and strong communication skills are essential for success in this senior leadership role.

Qualifications

• Proven operational track record in analytics and data science.
• Expertise in attribution modeling and marketing mix modeling.
• Strong background in data governance and privacy frameworks.

Responsibilities

• Define and own the marketing intelligence roadmap.
• Lead the design and deployment of multi-touch attribution.
• Deploy AI and machine learning models for marketing insights.

Skills

Attribution modeling

Data science expertise

Predictive analytics

Communication skills

Tools

Tableau

Google Marketing Platform

Google BigQuery

Databricks

AWS

Job description

We are seeking a Head of Marketing Intelligence to lead our marketing measurement and analytics strategy. This role is designed for a proven operator who combines deep analytics and data science expertise with hands‑on experience working closely with marketing teams to drive performance. You will be responsible for building scalable attribution frameworks, advancing predictive and probabilistic models, and deploying AI‑driven and automated solutions (including Generative AI) that unearth actionable insights to drive customer growth. This is a senior leadership role with high visibility and direct impact on company growth.

Responsibilities

Leadership & Strategy

• Define and own the marketing intelligence roadmap
• Build and lead a high‑performing team of analysts, engineers, and data scientists
• Partner with Growth, Data, Finance and Product Marketing leadership to enable data‑driven decisions

Measurement & Modelling

• Lead the design and deployment of multi‑touch attribution (MTA) and probabilistic attribution approaches
• Champion marketing mix modelling (MMM) to measure cross‑channel ROI and incrementality
• Advance predictive analytics for LTV, churn, and customer journey optimisation, leveraging AI‑powered models for greater accuracy

AI, GenAI & Automation

• Deploy AI and machine learning models for anomaly detection, predictive spend optimisation, and customer segmentation

Introduce Generative AI (GenAI) solutions for:

• Automated campaign insights (explain spend efficiency by channel in natural language)
• Dynamic customer journey clustering to identify emerging cohorts
• Generating personalized marketing narratives and creative testing at scale
• Build a culture of automation where insights flow seamlessly into marketing strategy and execution

Data Infrastructure & Governance

• Oversee marketing data pipelines and modelling powered by AppsFlyer, Databricks, Google Marketing Platform, and Google BigQuery.
• Ensure strong data governance, quality, and compliance with GDPR, CCPA, ATT, and other privacy regulations

Reporting & Insights

• Develop and maintain high‑impact dashboards in Tableau
• Deliver regular insights that guide marketing investment and strategy, supported by automated reporting and GenAI‑driven summaries for executives
• Act as the bridge between advanced AI/ML outputs and marketing strategy, ensuring models directly influence spend and creativity

Requirements

• Proven operational track record in analytics and data science, with extensive experience in marketing measurement
• Expertise in Attribution modelling (deterministic, probabilistic, MTA) Marketing mix modelling (MMM) AI / ML applications in marketing analytics
• Generative AI solutions for insights automation and customer growth strategies. AppsFlyer, Databricks, Google Marketing Platform, AWS & Google BigQuerySQL and Tableau
• Strong background in data governance, compliance, and privacy frameworks
• Excellent communicator able to simplify complex analytics and AI‑driven insights into clear business recommendations
• Experience in fast‑growth industries such as mobile apps, gaming, fintech, or subscription models preferred

We may use artificial intelligence tools to analyze the content of your Resume/CV against the specific requirements for the position. The purpose is to support our recruitment team in reviewing applications more effectively. These tools assist our recruitment team in their evaluation of your application by providing recommendations, but they do not replace human judgment. Final hiring decisions are ultimately made by humans who consider the insights generated by the tools along with other relevant information. If you would like more details about how your personal information is processed, please contact us.