Head of Brand, Marketing & Communication (Sports/Entertainment) (ID: 687635)

PERSOL; Singapore; On-site; SGD 125,000 - 150,000; Full time

Job summary

A premier marketing agency in Singapore is seeking an experienced marketing leader to drive branding, marketing, and communications strategies. The ideal candidate will have 15-20 years of experience in the field, proven leadership abilities, and a track record of successful marketing initiatives. This role involves overseeing integrated marketing plans, enhancing brand visibility, and fostering impactful partnerships.

Qualifications

• 15–20 years’ experience in brand, marketing, or communications, ideally in large venues, events, or destination-focused roles.
• Proven ability to plan and execute integrated brand and P/R strategies that engage audiences and deliver results.
• Strong leadership and team management skills, with experience guiding senior staff and collaborating with partners.

Responsibilities

• Lead the overall brand, marketing, and communications strategy.
• Develop and execute integrated marketing plans for major events.
• Drive compelling brand storytelling and campaigns.
• Oversee P/R and media relations.
• Ensure creative excellence in all campaigns.

Skills

Brand strategy development

Integrated marketing planning

Leadership and team management

Strong communication skills

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Job description

Responsibilities

• Lead the overall brand, marketing, and communications strategy to strengthen the destination’s positioning locally and regionally.
• Develop and execute integrated marketing plans for major events and community programmes.
• Drive compelling brand storytelling and campaigns that inspire engagement and loyalty.
• Oversee P/R and media relations to enhance visibility and reputation across audiences.
• Ensure creative excellence in all campaigns and content with strong audience relevance and clear results.
• Establish and maintain brand standards and governance across all marketing channels and touchpoints.
• Build and manage strategic partnerships with agencies, creators, and collaborators to expand reach and impact.
• Foster a customer-focused and innovative team culture that encourages collaboration and creativity.
• Mentor and guide senior leaders and teams to deliver high performance and execution excellence.
• Strengthen stakeholder relationships across internal teams and external partners to achieve business objectives.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 15–20 years’ experience in brand, marketing, or communications, ideally in large venues, events, or destination-focused roles.
• Proven ability to plan and execute integrated brand and P/R strategies that engage audiences and deliver results.
• Strong leadership and team management skills, with experience guiding senior staff and collaborating with partners.