GSI Partner Marketing - Asia Pacific & Japan

SNOWFLAKE COMPUTING SINGAPORE PTE. LTD.; Singapore; Hybrid; SGD 120,000 - 150,000; Full time

Job summary

A leading data cloud provider in Singapore is seeking a GSI Partner Marketing Manager to oversee regional partner marketing campaigns. This role requires extensive experience in technology partnerships, creativity in campaign development, and the ability to work collaboratively across departments. The ideal candidate will have a strong understanding of analytics and cloud partnerships, focusing on driving demand generation in a fast-paced environment.

Qualifications

• 15+ years of experience in technology and ISV partner marketing.
• Experience in building joint demand generation programs.
• Demonstrated success in collaborative marketing partnerships.

Responsibilities

• Develop and own GTM strategies with GSI partners.
• Lead partner marketing teams for pipeline activation.
• Drive awareness and demand generation programs.

Skills

Technology and ISV partner marketing relationships

Demand generation program development

Collaborative partnerships

Creativity in campaign ideation

Understanding of analytics and big data

Knowledge of cloud partnerships

Project and time management

Effective communication skills

Education

Bachelor's Degree in Marketing, Business Administration, Communications or related field

Job description

There is only one Data Cloud. Snowflake’s founders started from scratch and designed a data platform built for the cloud that is effective, affordable, and accessible to all data users. But it didn’t stop there. They engineered Snowflake to power the Data Cloud, where thousands of organizations unlock the value of their data with near-unlimited scale, concurrency, and performance. This is our vision: a world with endless insights to tackle the challenges and opportunities of today and reveal the possibilities of tomorrow.

As the GSI Partner Marketing - Asia Pacific & Japan at Snowflake you will be responsible for owning and driving Snowflake regional partner marketing campaigns, programs and engagements from strategy through implementation to results. This opportunity is collaborative in nature and you will be working with Product Marketing, Industry Marketing, Customer Marketing, Corporate Communications, ABM, Developer Relations, and Sales and Alliances organizations at the global and regional level. In addition, you will align and collaborate with the Regional Field Marketing teams in A/NZ, India, Japan, Korea, and South‑East Asia. The primary focus of this position will be designing, developing, implementing, and managing demand generation programs with and through partners to build a lead and opportunity pipeline for Snowflake that results in acquiring net new customers and increased consumption.

This role requires you to work from our Singapore office at least 3 days per week.

As a key member of the GSI Partner Marketing team, in this role you will:

Responsibilities

• Develop and work directly with our global/local partner marketing and key stakeholders (regional RVPs, Partner Sales, Sales Operations, etc.) teams to own programs and executive GTM strategies with GSI partners, including local/global SIs, data and technology partners across APJ

• Lead a multi-regional partner marketing team to work closely with our GSI Partner Alliance organization alongside our partners to co-develop a GTM strategy to drive pipeline activation and identify content/positioning to help accelerate the sales cycle

• Drive awareness, thought leadership, demand/pipeline generation, and mindshare programs in coordination with partners' marketing teams to target joint customers and prospects

• Develop joint plans and content including joint value proposition presentations, solutions briefs, industry use cases, customer stories, and blog posts

• Create innovative new programs to maximize the impact of the Powered by Snowflake and Marketplace partners in the Data Cloud ecosystem

• Create innovative new programs to maximize the impact of the GSI and Data Cloud ecosystem

• Collaborate with the alliances organization on Snowflake’s strategic sponsorships and go-to-market execution plan at partner events

• Own & drive executions, logistics, and vendor management

• Evaluate all campaigns’ impact & ROI to determine the success and forecast for potential future investment

Qualifications

• 15+ years of experience in a role focused on building technology and ISV partner marketing relationships and executing campaigns within a technology ecosystem

• Experience working with partners to develop and build joint demand generation programs at scale

• Demonstrated success in leading highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company

• Ability to demonstrate creativity through new campaign ideation, content creation, visual design, branding and messaging

• Solid understanding and experience in analytics, solution building and big data marketspace - ability to understand and communicate to diverse technical and non-technical audiences

• An understanding of global cloud and data partnerships (Amazon Web Services, Microsoft Azure, Google Cloud)

• Proven success in working in hyper growth environments

• Hands‑on execution ability with effective project and time management

• Effective written and verbal communications skills and the ability to adapt your messaging to meet your audiences, internally and externally

• Bachelor's Degree in Marketing, Business Administration, Communications or a related field or the equivalent working experience

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.