Growth Marketing Specialist (Paid Ads)

Shortcutx Pte. Ltd.; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading digital marketing firm in Singapore is looking for a Growth Marketing Manager to oversee advertising budgets aimed at maximizing Return on Ad Spend (ROAS). The ideal candidate has over 5 years of experience in performance marketing and is adept at managing advertising platforms like Meta and Google Ads. You'll act as a liaison with external agencies while implementing retention strategies to enhance Customer Lifetime Value (LTV). Proficiency in performance metrics and vendor management skills are essential for this role.

Qualifications

• 5+ years in a Growth Marketing or Performance Marketing role.
• Proven hands-on experience with paid advertising platforms.
• Strong ability to translate data into strategic decisions.

Responsibilities

• Monitor and manage advertising budgets to increase ROAS.
• Act as primary contact for external media agencies.
• Own and execute the customer retention strategy.

Skills

Performance metrics proficiency

Analytical skills

Vendor management

Growth-oriented mindset

Tools

Meta Ads Manager

Google Ads

Klaviyo

Job description

Key Responsibilities (JD)

• Acquisition Oversight: Monitor and manage advertising budgets, focusing on maximising Return on Ad Spend (ROAS) and reducing Customer Acquisition Cost(CAC) across all paid platforms (Meta, Google, TikTok, Shopee).
• Agency Management: Act as the primary point of contact for external media agencies (Defiant, Ninja Promo) to align on strategic goals, implementation, and reporting.
• Retention Strategy: Own and execute the customer retention strategy, managing email and SMS marketing flows and segmentation (CRM) to increase Customer Life time Value (LTV).
• Implementation: Ensure all creative and technical changes requested by agencies or identified internally are actioned promptly.
• Reporting: Provide detailed analysis on blended CAC/LTV and overall channel profitability to the Head of Marketing.

Requirements & Experience

• Deep proficiency in performance metrics (e.g., ROAS, CPA, CTR, LTV).
• Strong analytical skills with the ability to translate data into strategic decisions.
• Excellent vendor management and communication skills.
• A proactive and growth-oriented mindset.
• 5+ years in a Growth Marketing, Performance Marketing, or quantitative digital marketing role.
• Proven hands-on experience managing paid advertising platforms (Meta Ads Manager, Google Ads) and a major CRM/Email platform (e.g., Klaviyo).