Growth Marketing Manager

MAX NOW PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A fintech-travel startup in Singapore is seeking a proactive Growth Marketing Manager. You will be responsible for driving social media growth, leading co-marketing initiatives, and managing content strategies. The ideal candidate will thrive in a startup environment and is passionate about execution, using AI to enhance productivity. This role requires hands-on involvement in building the brand presence and executing integrated campaigns, making it essential for those who enjoy a fast-paced, innovative workplace.

Benefits

Flexible work arrangement

Office gym

Travel rewards program

Qualifications

• Proactive and resourceful with a focus on execution and iteration.
• Fluent in AI tools for content, research, and automation.
• Strong storytelling skills with an understanding of performance.

Responsibilities

• Own the social media growth engine from ideation to publishing.
• Lead partner co-marketing activation with compelling marketing moments.
• Oversee the marketing communications strategy across platforms.
• Plan and execute full-funnel integrated campaigns.

Skills

Proactive execution

AI tools for content

Storytelling

Social media management

SEO optimization

Campaign planning

Job description

HeyMax is on a mission to revolutionize travel by transforming everyday spend into travel rewards. Our platform helps users maximize their loyalty points and unlock unforgettable trips — with flexibility, transparency, and fun.

We're now expanding our marketing team — and we’re looking for a proactive Growth Marketing Manager to join our growing team. You’ll play a crucial role in building up HeyMax content, driving organic engagement, and ensuring our marketing operations run smoothly. If you thrive in a high-growth, fast-paced startup environment and love both the creative and technical sides of marketing, we’d love to hear from you.

What You’ll Do

Acquisition & Reach

• Own the social media growth engine end-to-end — from ideation to publishing and analytics; lead content strategy, social posting cadence, and real-time trend activation. You will own HeyMax’s brand presence across social platforms, managing our content pillars, tone, and communication direction. This includes ideating and scripting content, and using AI-powered tools to scale production. You’ll turn industry trends, loyalty hacks, and user insights into digestible, engaging content that positions HeyMax as the go‑to authority in rewards and smart travel.
• Lead partner co-marketing activation alongside BD: In collaboration with the BD team, you will bring merchant partnerships to life through compelling marketing moments — from launch messaging to social posts, landing pages, email features, and co-marketing kits. You will make every partner launch feel meaningful to users and maximize reach across channels.
• Own marketing comms strategy, you will oversee the messaging across our website, product education content, and blog/editorial output. Working closely with product and operations, you will translate complex reward concepts into simple, compelling, user-friendly language. You’ll ensure our educational content builds trust and confidence in every stage of the loyalty journey.
• Plan and execute full-funnel integrated campaigns: launch hooks, content waves, landing pages, tracking, measurement, and iteration across paid + organic channel.

Team Execution & Leadership

• Lead and mentor marketer intern / junior marketer; set weekly goals, review deliverables, coach on brand voice + execution quality, and build a culture of speed + learning

You Are:

Proactive and resourceful — you don’t wait, you move. Obsessed with execution and iteration

Fluent in AI tools for content, research, automation

A storyteller who understands performance

Hungry, curious, and comfortable with ambiguity

Startup-minded: scrappy, fast, biased toward action

You will drive content, partnerships GTM, SEO, social, and campaigns — and work closely with creative and growth hacker to scale HeyMax’s user growth.

If you get excited by building from zero, experimenting rapidly, and using AI to 10x your output — you’ll thrive here.

We’re looking for a hands‑on, AI‑native Growth Marketing Manager who thrives in fast-moving startup environments. This is not a “manage vendors and wait for approvals” job. This is a roll‑up-your‑sleeves, build and ship daily role.

What Makes HeyMax… HeyMax

• Shape the future of a growing fintech‑travel startup
• Work with a high‑ownership, fast‑moving team
• Take your love for travel and rewards to the next level
• Flexible work and perks that actually matter (hello, Max Miles ✈️)
• We have an office gym set up 🏋🏼♀️